Creative Lead – Social, UGC

This is a fully remote position, open to applicants in Spain.

📋 Description

• Evaluate storyboards, raw footage, and final edits prior to client delivery

• Serve as the quality control gate and communicate necessary creative adjustments

• Develop and sustain ad example libraries, creative checklists, and “what good looks like” guides

• Identify persistent editing, storyboard, and hook issues and address them at their source

• Examine post-shoot footage and guide editors on usability and enhancements

• Provide detailed editing feedback on pacing, cut points, text overlays, and sound design

• Direct on static assets, thumbnail frames, and text treatments

• Clearly articulate the requirements for the first two seconds of a 9:16 UGC ad

• Review storyboards prior to shoots and highlight production gaps or concept deviations

• Supply production teams with creative insights for shoots

• Occasionally participate in shoots at the Amsterdam studio, approximately 3 times annually

• Assist in building a visual reference library that encompasses sets, lighting, and shooting techniques

• Stay current with creative trends and developments on TikTok, Meta, and other emerging short-form platforms

• Curate inspiration feeds and articulate the reasons for selecting certain content

• Assess formats and trends for potential adoption

• Offer innovative creative references when outputs start to feel formulaic or outdated

• Provide Creative Strategists with feedback on CSPs and scripts

• Facilitate creative review sessions and inspiration sharing

• Act as a reliable creative reviewer for the team

• Approve Creative Milkshake's social media content and website portfolio

• Assist in defining and documenting Creative Milkshake's external creative perspective

⛳️ Requirements

• Candidates must reside within +/-3 hours of the CET time zone

• 3–7 years of practical experience in video production, editing, content creation, or a creative position at a social-first agency or DTC brand

• Direct experience in content creation rather than solely briefing

• Authentic, up-to-date understanding of short-form social content on TikTok and Meta

• Capability to articulate the craft decisions that contribute to effective short-form content

• Understanding of paid media and performance marketing reports to guide creative decisions

• Genuine editing experience or extensive collaboration with editors

• On-set or production experience sufficient to recognize when a storyboard may not translate

• Ability to differentiate between a good ad and an excellent one, with explanations

• Capacity to provide specific, timestamped, actionable feedback

• High emotional intelligence when delivering creative feedback

• Comfortable with ambiguity and fast-paced environments

• Fluent in English

• CV must be submitted in English

• Must possess citizenship or permanent right to work in the specified country of residence

🏝️ Benefits

• Creative Milkshake Stipends (covering mental health, healthcare, and internet)

• 21 days of Paid Time Off (PTO)

• 7 Paid Sick Days

• Company closure for 2 weeks at year-end (estimated: December 22 – January 5)

• Maternity/Paternity Leave

• Annual Salary Review

• Long Service Incentives (starting from 2 years)