Senior Creative Strategist – DTC, eCommerce

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Take charge of advertising creative for a range of DTC/eCommerce brands.

• Formulate creative strategies and testing frameworks that align with client growth targets.

• Evaluate creative performance to pinpoint successful concepts, analyze underperformance, and create actionable testing and iteration opportunities.

• Create performance-focused concepts, angles, hooks, messaging frameworks, scripts, and comprehensive creative briefs across UGC, video, static, and carousel formats.

• Utilize customer psychology and direct-response principles to address motivations, objections, awareness levels, and purchase barriers.

• Collaborate with Growth Strategists and Media Buyers on commercial objectives, campaign performance, and testing priorities.

• Assess creative assets and provide actionable feedback to enhance strategic alignment and execution.

• Mentor and guide Visual Designers.

• Engage directly with clients on strategy calls, content planning, shoot guidance, and creative suggestions.

• Contribute to creative frameworks and processes for ideation, briefing, testing, and learning.

• Operate within a cross-functional Squad alongside a Growth Strategist, Media Buyer, Visual Designer, Campaign Coordinator, and Copywriter.

⛳️ Requirements

• Over 4 years of experience in performance creative strategy, including significant hands-on experience with DTC/eCommerce brands.

• Extensive experience in developing and testing Meta (Facebook & Instagram) paid social creative.

• Proven history of creating direct-response creative that leads to measurable performance enhancements.

• Capability to analyze performance results and transform insights into creative testing and iteration strategies.

• In-depth knowledge of direct-response marketing, including mass desires, awareness levels, market sophistication, offer positioning, customer psychology, and conversion-focused messaging.

• Strong creative judgment across UGC, video, and static advertising.

• Exceptional copywriting and messaging instincts.

• Experience in developing angles, hooks, scripts, and ad copy.

• Confidence in working directly with clients and cross-functional teams.

• Ability to work independently, manage competing priorities, and take ownership of creative strategy.

• Bonus: experience in a performance marketing or growth agency.

• Bonus: familiarity with TikTok, YouTube, and Pinterest paid social platforms.

• Bonus: experience in coaching or mentoring designers, video editors, or other creative team members.

• Bonus: contributions to creative frameworks, playbooks, or process enhancements.

🏝️ Benefits

• Remote-first work environment.

• Genuine ownership of creative strategy with a direct impact on eCommerce brand growth.

• High-performance creative atmosphere.

• Opportunities for mentorship and professional development.

• Chance to contribute to the evolution of the Creative function.