Senior Performance Creative Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of how CDM discovers, creates, and scales Paid Social-first creative across both video and static formats, while also supporting Paid Search.

• Generate original concepts, messaging strategies, hooks, formats, and storytelling techniques for video and static advertisements.

• Conduct research on customers, competitors, and the market to identify motivations, objections, and untapped pain points.

• Extract actionable advertising insights from reviews, sales calls, and customer feedback.

• Evaluate the reasons behind creative successes and failures, translating performance data into clear next actions.

• Craft actionable briefs based on customer insights, direct-response principles, and established testing hypotheses.

• Develop creative-strategy frameworks, brief standards, testing methodologies, and a shared repository for learning.

• Recognize successful strategies in one account and replicate them across other accounts.

• Mentor Media Buyers and editors to enhance creative thinking throughout the department.

• Collaborate with CRO to ensure alignment on messaging, personas, offers, and landing-page experiences.

• Guide the direction for UGC, founder-led, and spokesperson-led formats.

• Create AI-driven workflows and tools to expedite research, ideation, and production processes.

• Analyze customer reviews, calls, and feedback on a large scale utilizing AI.

• Identify creative trends across multiple accounts and reveal cross-account testing opportunities.

• Automate routine creative research and reporting tasks.

• Enhance briefs and production workflows.

• Develop systems that enable the team to make more informed creative decisions.

• Establish a scalable creative-strategy engine that improves with each test.

⛳️ Requirements

• 5+ years of experience in performance-focused creative strategy.

• Profound understanding of Meta advertising and direct-response creative.

• Strong skills in direct-response copywriting and short-form storytelling.

• Proven ability to develop concepts based on customer research and performance analytics.

• Proficient in creative metrics (Hook Rate, Hold Rate, CTR, CPL) and the ability to evaluate them against lead quality and downstream performance.

• Experience across various brands, accounts, or industry verticals.

• Systematic approach to testing that includes hypotheses, iterative strategies, and variable isolation.

• Demonstrated expertise in building systems, processes, frameworks, or knowledge bases.

• Advanced, hands-on experience with AI for research, analysis, ideation, workflow design, or creative facilitation.

• Ability to articulate what to test, how the opportunity was identified, and the rationale behind its expected success.

• Strong skills in communication, prioritization, and collaboration across functions.

• A preference for speed in execution.

• Experience in lead generation or high-ticket services is advantageous.

• Familiarity with the home improvement industry is a plus.

• Knowledge of CRO and landing-page testing is beneficial.

• Experience with UGC, founder-led, or spokesperson-led creative work is advantageous.

• Hands-on familiarity with editing or design software is a plus.

• Familiarity with Motion, Looker Studio, Asana, Slack, and Claude is an added advantage.

🏝️ Benefits

• Competitive base salary plus performance-based bonuses.

• Flexible remote work environment, with an option for in-person collaboration in Vaughan, ON.

• Comprehensive group benefits including Medical, Dental, Vision, and a RRSP/401k Plan with matching contributions.

• Company-provided MacBook computer.

• Home office budget and Clever merchandise delivery to help you get started.

• Work Abroad Policy.

• Opportunity to influence and enhance a high-performing Client Success team.

• A culture of performance and respect where exceptional work is achieved through a blend of ownership, accountability, and collaboration.

• Reasonable accommodations available during the recruitment and selection process.