Senior Performance Creative Strategist

This is a fully remote position, open to applicants in Argentina.

📋 Description

• Lead the identification, development, and scaling of creative strategies for Paid Social-first campaigns, while also providing support for Paid Search.

• Create original concepts, messaging strategies, hooks, formats, and narrative techniques for both video and static advertisements.

• Conduct customer, competitor, and market research to reveal motivations, objections, pain points, and new insights.

• Extract advertising insights from reviews, sales calls, and customer feedback.

• Evaluate the success and failure of creative campaigns and convert performance data into actionable next steps.

• Draft briefs that are rooted in customer insights, direct-response principles, and established testing hypotheses.

• Develop creative-strategy frameworks, brief standards, testing processes, and a shared learning repository.

• Recognize successful strategies in one account and determine how to adapt them for application across other accounts.

• Mentor Media Buyers and editors to enhance creative thinking within the department.

• Collaborate with the CRO to ensure alignment on messaging, personas, offers, and landing-page experiences.

• Provide guidance for UGC, founder-led, and spokesperson-led formats.

• Create AI-driven workflows and tools to streamline research, ideation, and production processes.

• Analyze customer reviews, calls, and feedback at scale using AI technologies.

• Identify creative trends across multiple accounts and highlight opportunities for cross-account testing.

• Automate regular creative research and reporting tasks.

• Enhance the speed and quality of briefs and production workflows.

• Aid in establishing a repeatable creative-strategy engine that evolves with each test.

⛳️ Requirements

• Over 5 years of experience in performance-driven creative strategy.

• In-depth knowledge of Meta advertising and direct-response creative methodologies.

• Exceptional direct-response copywriting abilities and proficiency in short-form storytelling.

• Proven history of developing concepts based on customer research and performance analytics.

• Proficient in creative metrics (Hook Rate, Hold Rate, CTR, CPL) and capable of assessing them against lead quality and downstream performance.

• Experience working across various brands, accounts, or industry sectors.

• Methodical approach to testing, including formulating hypotheses, iteration strategies, and variable isolation.

• Capable of building systems, processes, frameworks, or knowledge bases.

• Advanced practical experience utilizing AI for research, analysis, ideation, workflow design, or creative enablement.

• Competent in articulating what to test, how the opportunity was identified, and the rationale for its expected success.

• Strong communication, prioritization, and cross-functional collaboration skills.

• Proclivity for speed and ability to quickly generate insights.

• Strong independent creative judgment.

• Familiarity with Motion, Looker Studio, Asana, Slack, and Claude is advantageous.

• Experience in lead generation or high-ticket services is a plus.

• Background in home improvement is desirable.

• Familiarity with CRO and landing-page testing is an asset.

• Experience with UGC, founder-led, or spokesperson-led creative is beneficial.

• Practical knowledge of editing or design tools is a plus.

🏝️ Benefits

• Competitive base salary plus performance-related bonuses.

• Flexible remote work options with opportunities for in-person collaboration (Vaughan, ON).

• Group Benefits including Medical, Dental, Vision, RRSP/401k Plan with matching contributions, and more.

• Company-issued MacBook computer.

• Home office budget and Clever merchandise delivery to help you get started.

• Work Abroad Policy available.

• Opportunity to influence and develop a high-performing Client Success team.

• A culture that emphasizes performance and respect, where exceptional work is achieved through extreme ownership, accountability, and collaboration.

• Reasonable accommodations provided during the recruitment and selection process.