Senior Performance Creative Strategist

This is a fully remote position, open to applicants in New York.

📋 Description

• Take charge of how CDM discovers, cultivates, and expands creative strategies for Paid Social, while also providing support for Paid Search.

• Craft original concepts, messaging angles, hooks, formats, and storytelling techniques for both video and static advertisements.

• Conduct customer, competitor, and market research to identify motivations, objections, and untapped pain points.

• Extract actionable advertising insights from reviews, sales conversations, and customer feedback.

• Evaluate the reasons behind creative successes or failures and convert performance data into clear actionable steps.

• Compose actionable creative briefs rooted in customer insights, direct-response principles, and testing hypotheses.

• Develop CDM's creative strategy frameworks, briefing standards, testing procedures, and a shared learning repository.

• Recognize effective strategies in one account and adapt them for use in other accounts.

• Mentor Media Buyers and editors to enhance creative thinking throughout the department.

• Collaborate with the CRO to synchronize messaging, personas, offers, and landing page experiences.

• Guide the creation of UGC (User-Generated Content), founder-led, and spokesperson-led formats.

• Create AI-driven workflows and tools to expedite research, ideation, and production processes.

• Analyze customer reviews, calls, and feedback on a large scale.

• Detect creative trends across accounts and highlight opportunities for cross-account testing.

• Automate ongoing creative research and reporting tasks.

• Enhance briefs and production workflows through the use of AI.

• Establish systems that bolster the creative decision-making process of the team.

• Create a repeatable creative strategy engine supported by evidence-based testing.

⛳️ Requirements

• Minimum of 5 years in performance-driven creative strategy.

• Profound knowledge of Meta advertising and direct-response creative methodologies.

• Excellent direct-response copywriting and short-form storytelling capabilities.

• Proven experience in developing concepts based on customer research and performance metrics.

• Proficiency in creative metrics (Hook Rate, Hold Rate, CTR, CPL) and the ability to assess them against lead quality and downstream performance.

• Experience working across various brands, accounts, or industries.

• Methodical approach to testing, incorporating hypotheses, iteration strategies, and variable isolation.

• Demonstrated competency in creating systems, processes, frameworks, or knowledge bases.

• Advanced, hands-on experience utilizing AI for research, analysis, ideation, workflow design, or creative facilitation.

• Capability to articulate what to test, how the opportunity was identified, and why it is anticipated to succeed.

• Strong skills in communication, prioritization, and cross-functional collaboration.

• A proactive mindset with a focus on speed and the capacity to generate insights rapidly.

• Familiarity with Motion, Looker Studio, Asana, Slack, and Claude is a plus.

• Experience in lead generation or high-ticket services is an asset.

• Background in home improvement is an advantage.

• Familiarity with CRO and landing page testing is beneficial.

• Experience in UGC, founder-led, or spokesperson-led creative is a plus.

• Practical knowledge of editing or design tools is advantageous.

🏝️ Benefits

• Competitive base salary along with performance-based bonuses.

• Flexible remote work options with the possibility for in-person collaboration (Vaughan, ON).

• Group Benefits including Medical, Dental, Vision, RRSP/401k Plan with matching contributions, and more.

• Company-issued MacBook computer.

• Home office budget and Clever merchandise delivery to get you started.

• Work Abroad Policy.

• Opportunity to shape and develop a high-performing Client Success team.

• A performance-oriented culture that fosters respect, where exceptional work thrives through extreme ownership, accountability, and collaboration.