Senior Performance Creative Strategist

This is a fully remote position, open to applicants in Texas.

📋 Description

• Take charge of how CDM identifies, develops, and scales video and static creative with a focus on Paid Social, while also supporting Paid Search.

• Create original concepts, messaging angles, hooks, formats, and storytelling techniques for both video and static advertisements.

• Perform customer, competitor, and market analysis to reveal motivations, objections, and pain points.

• Extract actionable advertising insights from reviews, sales calls, and customer feedback.

• Evaluate creative performance and convert successes and failures into actionable follow-up steps.

• Compose briefs based on customer insights, direct-response principles, and clearly defined testing hypotheses.

• Develop creative-strategy frameworks, brief standards, testing protocols, and a centralized learning repository.

• Recognize effective strategies in one account and replicate them across additional accounts.

• Mentor Media Buyers and editors to enhance creative thinking throughout the department.

• Collaborate with the CRO to ensure alignment of messaging, personas, offers, and landing-page experiences.

• Guide the creation of UGC, founder-led, and spokesperson-led formats.

• Build AI-driven workflows and tools for research, ideation, and production.

• Analyze customer reviews, calls, and feedback on a large scale.

• Detect creative trends across accounts and identify cross-account testing opportunities.

• Automate ongoing creative research and reporting tasks.

• Enhance briefs and production workflows.

• Assist the team in making improved creative decisions through AI-enabled systems.

• Establish a scalable creative-strategy engine that evolves with each test.

⛳️ Requirements

• Over 5 years of experience in performance-oriented creative strategy.

• Extensive knowledge of Meta advertising and direct-response creative.

• Proficient in direct-response copywriting and concise storytelling techniques.

• Proven track record in developing concepts based on customer research and performance data.

• Familiarity with creative metrics such as Hook Rate, Hold Rate, CTR, and CPL.

• Capability to assess creative metrics in relation to lead quality and downstream performance.

• Experience working with multiple brands, accounts, or industry verticals.

• Methodical approach to testing, including hypotheses, iteration strategies, and isolating variables.

• Skill in building systems, processes, frameworks, or knowledge bases.

• Advanced, hands-on experience utilizing AI for research, analysis, ideation, workflow design, or creative support.

• Ability to articulate what to test, how opportunities were identified, and the rationale behind expected outcomes.

• Strong skills in communication, prioritization, and cross-functional collaboration.

• A sense of urgency and the ability to quickly generate insights.

• Familiarity with Motion, Looker Studio, Asana, Slack, and Claude is a plus.

• Experience in lead generation or high-ticket services is advantageous.

• Background in home improvement is a plus.

• Familiarity with CRO and landing-page testing is beneficial.

• Experience with UGC, founder-led, or spokesperson-led creative is an asset.

• Practical knowledge of editing or design tools is advantageous.

🏝️ Benefits

• Competitive base salary plus performance-based bonuses.

• Flexible remote work environment with opportunities for in-person collaboration (Vaughan, ON).

• Group Benefits that include Medical, Dental, Vision, RRSP/401k Plan with matching, and more.

• Company-issued MacBook computer.

• Home office budget and Clever merchandise delivery to help you get started.

• Work Abroad Policy.

• Opportunity to influence and develop a high-performing Client Success team.

• Culture emphasizing performance, respect, extreme ownership, accountability, and collaboration.

• Reasonable accommodations provided during the recruitment and selection process.