Senior Creative Director – DTC eCommerce

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take ownership of the creative strategy for both paid and organic social media.

• Create innovative concepts, hooks, angles, messaging, and content ideas.

• Conduct research on customers, competitors, trends, and successful creative to discover new opportunities.

• Produce clear creative briefs and guidance for editors and creators.

• Formulate testing strategies to consistently enhance creative performance.

• Design creative strategies for both paid advertising and organic content.

• Spot trends, formats, and creative angles that resonate with the Whisky Library audience.

• Transform compelling organic concepts into paid creative and vice versa.

• Remain updated with the latest developments on Meta, TikTok, Instagram, and other social media platforms.

• Collaborate closely with leadership, editors, and creators to bring concepts to fruition.

• Offer clear and actionable creative direction and constructive feedback.

• Evaluate creative output to ensure alignment with strategic goals.

• Analyze creative performance and leverage insights to inform future concepts.

• Manage the creative strategy from initial concept through to execution.

⛳️ Requirements

• Strong experience with DTC, eCommerce, consumer, or social-first brands.

• In-depth knowledge of direct-response advertising and performance-driven creative.

• Excellent copywriting, messaging, and concept development abilities.

• Proven track record in developing creative strategies for paid social media.

• Solid understanding of organic social content and contemporary creative trends.

• Data-driven approach with a robust grasp of creative performance metrics.

• Capability to work autonomously within a small, dynamic team.

• Proficiency in user-generated content (UGC), working with creators, influencers, and producing short-form video.

• Strong familiarity with Meta, TikTok, Instagram, and other social platforms.

• Experience collaborating directly with video editors and content creators.

• Enthusiasm for analyzing high-performing ads and a commitment to constant creative improvement.

🏝️ Benefits

• A high-impact role with a direct effect on growth and creative direction.

• Opportunity to work closely with leadership, editors, and creators.

• Join a small, agile team that offers significant autonomy.

• Chance to influence the creative strategy of a rapidly growing DTC brand.

• Enjoy a streamlined organizational structure with minimal management layers or bureaucracy.