Senior Creative Designer – Performance Marketing, Static & Motion

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Take ownership of paid static creatives for Kraken Consumer during product launches, campaigns, promotions, and ongoing initiatives.

• Create tailored content for platforms such as Meta, TikTok, YouTube, LinkedIn, Reddit, and X, adhering to each platform's unique specifications and native styles.

• Conceptualize and edit performance videos in various formats, including 9:16, 1:1, and 4:5.

• Generate and assist in producing AI-driven video and imagery.

• Craft culturally relevant, internet-native concepts and transform successful ideas into reusable creative frameworks.

• Adapt and localize assets across diverse markets, languages, formats, and regulatory guidelines.

• Oversee around a dozen concurrent workstreams, frequently involving multiple formats and markets.

• Design creative materials for testing and analyze results to understand why certain variations succeed.

• Utilize test outcomes to develop new hooks, concepts, and edits.

• Collaborate with Product Marketing, compliance, and regional teams to obtain necessary approvals.

• Uphold high standards of craft and maintain organized files for future use.

• Report to the Creative Lead, Consumer Creative & Design, serving as a senior individual contributor without direct reports.

⛳️ Requirements

• Minimum of 5 years' experience in performance creative within a high-volume in-house team or performance agency, preferably in fintech, crypto, gaming, or other regulated sectors.

• Portfolio must be included with the application, showcasing paid static work with objectives/results wherever applicable.

• Include two or three complete video cuts in the portfolio.

• Provide at least one AI-generated or AI-assisted piece, along with a note detailing the tools used and personal contributions.

• Present one tested concept and be prepared to discuss the data and any resulting modifications.

• Strong skills in layout, hierarchy, typography, and composition at thumbnail size, in-feed, and across multiple languages.

• Experience with platform-native content creation for Meta, TikTok, and YouTube.

• Proficient in video production from conception to the final sound-designed cut.

• Strong command of generative AI video and image tools, with demonstrated work experience.

• Background in a structured creative testing program.

• Familiarity with metrics such as thumb-stop rate, hook rate, CTR, CVR, CPA, and ROAS.

• Understanding of internet and meme culture, with a knack for comedic timing.

• Ability to work efficiently while maintaining quality during reviews and last-minute changes.

• Comfort navigating regulatory constraints and market-specific requirements.

• Copywriting skills using clear language, value-focused messaging, avoiding hype and jargon.

• Proficiency in Figma and the Adobe Creative Cloud suite, including After Effects, Premiere, and Photoshop.

• Strong generative AI expertise.

• Curiosity about investing and crypto, with the ability to convey the subject matter in an understandable manner.

• Applicants may choose to redact age, date of birth, and educational attendance or graduation dates from resumes.

🏝️ Benefits

• Flexible remote work options.

• Applications are accepted on an ongoing basis unless a specific deadline is provided.

• Consideration for qualified candidates with criminal histories in accordance with the San Francisco Fair Chance Ordinance.

• Commitment to equal opportunity employment.

• Job-related skills or work-style assessments will be evaluated alongside experience and interviews.

• Opportunity/requirement for Kraken product dogfooding after joining.