Senior Copywriter, Ad Creative Strategist

This is a fully remote position, open to applicants in United States, +5 more countries.

📋 Description

• Develop advertising concepts, hooks, and angles that align with each offer.

• Craft comprehensive ad copy for Meta ads, YouTube ads, Instagram Reels, and various paid traffic platforms.

• Collaborate with editors and graphic designers to convert copy into high-performing ads.

• Optionally create ads completely independently.

• Ensure message-market consistency from ads to VSLs, landing pages, and checkout processes.

• Oversee the entire ad production process, which includes copywriting, directing actors/AI avatars, guiding editors, and conducting quality control.

• Produce a high volume of successful ads to support seven-figure ad funnels and scale offers toward $1M/month in cold Meta ad expenditure.

• Partner with the founder to write production-ready, verbatim VSL scripts for AI avatars, actor-read, and voiceover/b-roll formats.

• Manage the conversion narrative throughout the entire funnel.

• Work in conjunction with the Head of Marketing to iterate based on performance metrics.

⛳️ Requirements

• Proven direct-response experience (including offers, VSLs, and ads — not superficial branding).

• Demonstrated history of writing successful ads for scaled offers, including the generation of new concepts.

• Strong grasp of cold traffic psychology, particularly with low-ticket offers.

• Proven ability to write copy that is straightforward, clear, emotionally impactful, and scalable.

• Preference for deep work over meetings; this role is approximately 90% focused on creation.

• Must possess the skills to manage ad production end to end, from copywriting to directing actors/AI avatars and editors, along with quality control.

• Experience with ads that have successfully scaled a single offer to over $1,000,000 per month in ad spend, preferably on Meta.

• Additional bonuses (not mandatory): experience with scaling low-ticket offers; developing faceless funnels; working in information, education, or subscription sectors within the business-opportunity space.

🏝️ Benefits

• High-performance team culture featuring an A-player team.

• Genuine growth opportunity leading to a c-suite level partnership within the company.

• Opportunity to travel with the c-suite executive team to 2-3 global team retreats annually (not mandatory).

• Real ownership over offers and messaging.

• Remote work with flexible hours.

• Performance-based bonuses linked to ad performance.

• Bonuses for each winning offer.

• Quarterly profit-sharing bonuses based on overall performance.

• Ownership equity percentage in the company.