Associate Director, Creative Strategy

This is a fully remote position, open to applicants in United States.

📋 Description

• Establish the creative strategy vision for a diverse portfolio of midsize accounts.

• Take ownership of the paid social creative strategy, encompassing ad formats, target personas, messaging angles, and hook frameworks.

• Enhance creative performance across platforms such as Meta, TikTok, Snap, Pinterest, and other paid social channels.

• Design and implement intricate paid social testing agendas and timelines.

• Manage, mentor, and cultivate a small team of strategists and designers.

• Lead client presentations and act as the primary client-facing representative for creative strategy.

• Develop trusted advisor relationships with clients.

• Link creative decisions to business results and direct the creative roadmaps accordingly.

• Utilize performance metrics such as thumbstop, CTR, ROAS, and CPA to derive insights and actionable steps.

• Ensure the quality of strategies, briefs, hooks, headlines, and scripts.

• Advocate for AI tools and workflows for research, concept development, copywriting, and creating variations.

• Collaborate with media, analytics, and account teams from the briefing stage to launch.

• Stay informed about paid social trends, platform updates, ad formats, and competitor creative strategies.

⛳️ Requirements

• A minimum of 6 years of experience in paid social creative strategy and copywriting.

• Proven expertise in paid social creative strategy across platforms like Meta, TikTok, Snap, and Pinterest.

• Experience managing large-spend accounts with over $500K in monthly paid media.

• Experience in managing or mentoring strategists, designers, or other creative professionals.

• A track record of enhancing team members’ skills and productivity.

• History of fostering client relationships and steering midsize or larger accounts towards strategic success.

• Extensive experience in constructing and executing structured creative testing frameworks and calendars across multiple accounts.

• Ability to analyze performance data and translate it into actionable creative recommendations.

• Significant experience in crafting and delivering client-facing presentations.

• Familiarity with ad formats, creative testing methodologies, and persona development.

• Practical experience using AI tools in strategic or creative processes.

• Strong presentation, communication, and stakeholder management skills.

• Experience in pitching to potential new clients.

• A background check is required for candidates who receive an offer.

• Experience with Google creative and retail creative is a plus.

🏝️ Benefits

• Comprehensive medical, dental, and vision benefits.

• Generous retirement plan.

• Thoughtful parental leave and return program.

• Flexible Time Off policy.

• Paid holidays.

• Quarterly Company “Recharge” Days.

• Holiday closure in December.

• Opportunities for sabbaticals.

• Continuous learning and development opportunities.

• Transparent DEIB practices.

• A remote-first workplace designed to support flexibility and foster connection.

• Performance-based bonuses tied to company and client success.