Director, Performance Creative Strategy – Casino

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Establish strategic priorities, identify audience opportunities, and develop the learning agenda for Fanatics Casino's performance creative.

• Discover player insights, hooks, and angles, and convert them into briefs for the internal creative team.

• Monitor performance to analyze what is effective and why, focusing on acquisition, engagement, and retention.

• Manage the Casino performance creative strategy across paid social, app networks, CTV, affiliates, and lifecycle.

• Develop and enhance the Casino creative variation framework.

• Transform business objectives and player insights into creative briefs, scripts, hook variations, and iteration briefs.

• Oversee the Casino testing agenda, defining monthly tests and success metrics.

• Propel high-velocity testing across hooks, openers, formats, offers, and creators.

• Collaborate with Media and Analytics to monitor performance, identify successful elements and fatigue, and implement learnings.

• Compose test readouts and maintain a repository of effective Casino creative.

• Define performance territories, audience tensions, and messaging opportunities.

• Integrate performance requirements into brand and full-funnel campaign briefs.

• Advise Brand and agency partners on hooks, edits, cutdowns, aspect ratios, and platform-native versions.

• Gather player insights, competitor ad libraries, creator content, and platform trends.

• Lead performance strategy and creative insight sessions, and contribute to creative brainstorming.

• Present performance insights and recommendations in GTM forums and monthly reviews.

• Lead, mentor, and develop one Associate in Performance Creative.

• Collaborate with Producer, Casino Creative Studio, Integrated Marketing, Brand, Media, Analytics, CRM, Legal, Compliance, Creative Operations, and affiliate teams.

⛳️ Requirements

• Over 8 years of experience in creative strategy, performance creative, or brand strategy.

• More than 3 years of experience leading creative strategy for a rapidly growing D2C brand, mobile app, gaming, or casino business.

• A portfolio showcasing hook-led, insight-driven creative along with the performance outcomes it achieved.

• Extensive knowledge of platform-native creative across Meta, TikTok, YouTube, Snap, and app networks, including UGC and creator formats.

• Proven success in building and executing creative testing programs at scale.

• Strong analytical abilities, capable of interpreting performance data, assessing results, and translating them into actionable recommendations.

• Exceptional storytelling and writing skills, ranging from a 6-second hook to a comprehensive campaign narrative to an executive summary.

• Experience in influencing brand and integrated campaigns across matrixed teams without direct oversight.

• Background in managing and developing direct reports.

• Willingness to travel occasionally for team meetings and Fanatics events.

🏝️ Benefits

• In-person interview and onboarding components may be included depending on the role and location.

• Launching into Better: LIVE multi-day cultural immersion in New York City for full-time, non-seasonal hires.

• Fanatics benefits information is available at https://benefitsatfanatics.com/.