Creative Strategy Lead

This is a fully remote position, open to applicants in United States.

📋 Description

• Conduct research on customer motivations, buying habits, challenges, objections, product applications, and competitor strategies.

• Transform consumer insights into advertising concepts, messaging strategies, hooks, scripts, and visual guidelines.

• Create diverse creative variations tailored for different audiences, platforms, and stages of the customer journey.

• Discover opportunities to convey product advantages through direct-response storytelling.

• Own and enhance the creative testing strategy.

• Formulate testing hypotheses, prioritize experiments, and document findings and insights.

• Evaluate creative performance utilizing metrics such as hook rate, hold rate, CTR, CVR, and CAC.

• Convert performance insights into more refined concepts, messaging, scripts, and iterations.

• Link creative decisions to acquisition, conversion, and business outcomes.

• Compose creative briefs, advertising scripts, hooks, and production guidelines.

• Oversee the creative development process from initial concept to final asset review.

• Assess completed assets for messaging precision, quality, product representation, and testing alignment.

• Offer constructive feedback to creators, editors, and designers.

• Establish workflows that integrate research, development, production, testing, and iteration.

• Collaborate with the Paid Media, Social Media, and Creator Partnerships teams.

• Enhance creative quality, production efficiency, and performance-oriented decision-making.

• Report directly to the CEO as an individual contributor without direct reports.

⛳️ Requirements

• Demonstrated hands-on experience in performance creative strategy with DTC brands selling physical consumer goods, including ownership of creative concepts, testing, and performance-driven iterations.

• Recent experience in creating paid advertising content for e-commerce or direct-to-consumer products.

• A portfolio showcasing personally developed creative concepts, hooks, scripts, and briefs, ideally supported by testing insights and measurable business outcomes.

• Strong consumer research abilities and the capacity to translate customer insights into advertising concepts.

• Exceptional direct-response copywriting, storytelling, and creative judgment skills.

• Proven experience in developing and executing structured creative testing programs.

• Capability to interpret creative performance data and leverage findings to inform creative decisions.

• Experience in briefing and guiding UGC creators, video editors, designers, and other creative production collaborators.

• Ability to manage creative strategy while remaining actively engaged in hands-on execution.

• Excellent collaboration and communication skills.

• Proficient in professional English.

• Nice to have: in-house experience with a physical consumer product DTC brand.

• Nice to have: background in lifestyle, fashion, accessories, travel products, outdoor gear, or similar consumer categories.

• Nice to have: sustained ownership, long-term contributions, and measurable creative enhancements within a brand or client account.

🏝️ Benefits

• Opportunity to work remotely.

• Monday to Friday, 9-to-5 schedule.

• Direct access to and close collaboration with the CEO.

• Chance to own and develop the creative strategy function.

• Ability to make a measurable impact on commercial results.

• Hands-on individual contributor role without people management responsibilities.

• Opportunity to help shape a growing DTC brand and its in-house marketing function.