Creative Strategist

This is a fully remote position, open to applicants in Germany.

📋 Description

• Create VSL concepts and independently craft scripts for Meta (Facebook & Instagram).

• Oversee the creative pipeline from the initial hook through to briefing and test insights.

• Develop briefs that design teams and UGC creators can effectively implement on their own.

• Organize creative rotations and establish a well-structured testing framework.

• Evaluate performance using Ads Manager.

• Formulate hypotheses and brief the next phase of creative iterations.

• Assume responsibility for advertisements for the Wolfsblut brand and other brands within the AlphaPet portfolio.

⛳️ Requirements

• Several years of proven success in performance creativity or direct-response copywriting.

• Experience with Meta video ads in the FMCG or D2C e-commerce sector.

• Familiarity with researching competitors and customer feedback to identify advertising strategies.

• Knowledge of structured creative testing based on thumbstop ratio, hold rate, CTR, and CAC.

• Experience in selecting, negotiating with, and overseeing content creators.

• Strong grasp of consumer psychology, hooks, and storytelling frameworks such as PAS and Before/After.

• Self-motivated, organized working style, accompanied by strong communication and execution skills.

• Practical experience with Meta Ads Manager and the Meta Ad Library.

• Basic knowledge of BI and attribution tools like Looker and Klar.

• Familiarity with Asana, Canva, or Figma, as well as AI tools for research and scriptwriting.

• Excellent German language skills at C2 level.

• Very good English proficiency at B2 level, especially for creative writing.

🏝️ Benefits

• Flexible working hours based on trust-driven schedules.

• Remote work options, including contributions toward home-office equipment.

• Opportunity to work from abroad for several months.

• 28 days of annual leave.

• Option to take up to 20 days of unpaid leave, as well as special leave provisions.

• Internal and external professional development opportunities.

• Anonymous individual or group therapy, along with one-on-one sessions with therapists through OpenUp.

• Employee discounts available for both individuals and pets.

• Regular team, company, and family-and-friends events.

• Social area featuring foosball and a Nintendo Switch.

• High-quality, fully equipped office kitchen.

• Complimentary drinks, fresh fruit, snacks, and sweets.

• Subsidized EGYM Wellpass membership granting access to sports and wellness facilities.

• Access to modern AI tools.

• Flat hierarchies and a welcoming, relaxed working environment.