Creative Strategist

This is a fully remote position, open to applicants in Germany.

📋 Description

• Create VSL concepts and write scripts independently for Meta (Facebook & Instagram).

• Oversee the creative pipeline from the initial hook to briefing and test learnings.

• Draft briefs that enable the design team and UGC creators to work autonomously.

• Organize creative rotations and implement a systematic testing framework.

• Evaluate performance metrics using Ads Manager.

• Formulate hypotheses and outline the next iteration.

• Assume responsibility for ads associated with Wolfsblut, AlphaPet’s flagship brand, along with other brands in the portfolio.

⛳️ Requirements

• Several years of proven experience in performance creative or direct-response copywriting, particularly with Meta video ads in the FMCG or D2C e-commerce sector.

• Experience in researching competitors and customer feedback to identify advertising strategies.

• Background in structured creative testing based on thumbstop ratio, hold rate, CTR, and CAC.

• Proven experience in selecting, negotiating with, and managing content creators.

• Comprehensive understanding of consumer psychology, hooks, and storytelling frameworks (e.g., PAS, Before/After).

• Independent and organized working style, along with strong communication and execution abilities.

• Practical experience with Meta Ads Manager and the Meta Ad Library.

• Basic understanding of BI and attribution tools (e.g., Looker, Klar).

• Proficient in Asana, Canva, or Figma, as well as AI tools for research and scripting.

• Excellent German language skills (C2).

• Very good English skills (B2), especially in creative writing.

• Application should include CV, earliest possible start date or notice period, and salary expectations.

🏝️ Benefits

• Flexible working hours based on trust-based arrangements.

• Home-office options with a contribution towards your home-office setup.

• Opportunity to work abroad for several months.

• 28 days of annual leave.

• Option to take up to 20 days of unpaid leave, as well as special leave.

• Various internal and external professional development opportunities.

• Access to anonymous individual or group therapy sessions and one-on-one meetings with licensed therapists through OpenUp.

• Various employee discounts available for both people and pets.

• Regular team, company, and Family & Friends events.

• Social area equipped with foosball and comfortable lounge seating.

• Mario Kart and Nintendo Switch games available.

• High-quality, fully equipped office kitchen.

• Complimentary drinks, fresh fruit, light snacks, and sweets.

• Subsidized EGYM Wellpass membership providing access to sports and wellness facilities throughout Germany.

• Access to modern AI tools.

• Flat hierarchies and a welcoming, relaxed work environment.