Senior Content Specialist

This is a fully remote position, open to applicants in Poland, +4 more countries.

📋 Description

• Develop unique, brand-aligned content for website pages, blog articles, email sequences, social media posts, sales materials, product one-pagers, and feature briefs.

• Manage content throughout its entire lifecycle: from briefing and production to publishing, optimization, and performance evaluation.

• Collaborate with Product Marketing, Design, Sales, and Customer Success teams on product launches, go-to-market campaigns, and sales enablement initiatives.

• Enhance content by utilizing data from organic traffic, engagement metrics, CTA conversion rates, and search visibility.

• Ensure consistent messaging across various channels and formats while addressing any messaging inconsistencies.

• Utilize analytics tools such as GA4 and Ahrefs to assess content performance and implement changes based on insights.

• Assess and integrate content technologies and platforms that enhance quality or efficiency.

• Employ AI writing tools like ChatGPT and Claude for brainstorming, drafting, and refining content while applying editorial discretion.

• Collaborate closely with the Principal Product Marketing Manager to gain direct insights into product strategy and launches.

⛳️ Requirements

• Demonstrated experience in creating content across diverse formats and channels, supported by a portfolio showcasing both range and quality.

• Experience in a B2B or SaaS context.

• Strong understanding of SEO principles and writing with a focus on conversion.

• Knowledge of marketing fundamentals, including the various stages of the funnel and the role of content at each stage.

• Technical proficiency with CMS platforms, as well as publishing and collaboration tools.

• Structured and integrated use of AI writing tools within the content workflow.

• Excellent written English proficiency at C1 level or above.

• B2B SaaS experience where content has directly impacted pipeline generation, trial activation, or product adoption.

• Experience collaborating with Product Marketing or Product teams on launch content or feature messaging.

• Background or training in product marketing.

• Proven ability to translate content performance data into strategic decisions.

🏝️ Benefits

• Flexible working environment with options for remote and hybrid work.

• Opportunity to work from offices in the United States, Poland, Romania, or Ukraine, or remotely from various countries.

• Competitive salary.

• Performance-based bonus structure.

• Stock options.

• Access to courses, conferences, and learning resources.

• Opportunities for career advancement and internal mobility.

• Comprehensive health coverage tailored to the country.

• Wellness programs and access to fitness initiatives.

• Quarterly company-wide Mental Health Days.

• Flexibility for parents.

• airSlate Junior Club for children.

• Company-wide family days.

• Pet-friendly workplace.

• Charitable initiatives through the airSlate Care program.

• Matching of employee donations.

• Open communication culture with company-wide Q&A sessions featuring the CEO.