Content Marketing Manager

This is a fully remote position, open to applicants in Texas.

📋 Description

• Convert intricate infrastructure and technical subjects into engaging explainer videos, interviews, short-form content, and long-form narratives.

• Recognize audience inquiries, concerns, and misconceptions to create clear, credible educational materials.

• Take charge of the strategy and implementation for CyrusOne’s YouTube and short-form video channels, encompassing planning, programming, audience expansion, distribution, and optimization.

• Capture content at data centers, construction sites, community events, and executive engagements.

• Transform footage into scalable and repeatable content formats.

• Assist in podcast and long-form interview production featuring executives, subject-matter experts, industry leaders, and policymakers.

• Repurpose content across various platforms.

• Oversee paid social campaigns aimed at education, awareness, and visibility.

• Leverage performance insights to enhance content and distribution strategies.

• Collaborate with internal stakeholders and external creative and production agencies from concept ideation through to execution.

⛳️ Requirements

• Minimum of 3 years’ experience in content marketing, digital media, social media, video content, or platform-based content publishing.

• Strong storytelling abilities and a genuine understanding of audience needs.

• Capability to make complex, technical, or unfamiliar topics engaging, relatable, and easy to comprehend.

• Proficiency in translating technical or complex subjects into clear, credible content.

• Experience in crafting and executing content strategies across platforms such as YouTube, LinkedIn, Instagram, TikTok, or similar channels.

• Familiarity with AI-enabled content and production tools like ChatGPT, Claude, Gemini, Descript, Riverside, or similar platforms.

• Interest in developing on-camera and field-production skills.

• Experience collaborating with external creative, video, or production agencies.

• Ability to thrive in a fast-paced, collaborative, and evolving environment.

• Willingness to travel as required; up to 25% travel.

• Proven experience in launching, building, or growing a YouTube channel or other video-centric content platforms.

• Experience in producing interview-driven, documentary-style, or narrative content, including podcasts or recurring video series.

• Familiarity with B2B, technology, data center, infrastructure, energy, construction, or related sectors.

• Experience utilizing audience insights and platform analytics to shape content strategy and enhance engagement.

🏝️ Benefits

• CyrusOne will supply the necessary equipment and training for developing on-camera and field-production skills.

• Access to company-owned camera and recording equipment for on-site and field production requirements.