Senior Content Marketing Specialist

This is a fully remote position, open to applicants in Kentucky.

📋 Description

• Establish a baseline for organic search that includes traffic, impressions, rankings, performance comparison of branded versus non-branded terms, landing pages, backlinks, and overall technical health.

• Create and implement a keyword and topic strategy focusing on lien resolution, Medicare, Medicaid, ERISA, medical liens, subrogation, settlement administration, and personal injury firm operations.

• Develop and manage the editorial and blog calendar effectively.

• Link organic visibility to qualified traffic, leads, and pipeline development.

• Write and refine various content types, including blog posts, guides, checklists, templates, FAQs, reports, eBooks, whitepapers, case studies, infographics, and website content.

• Collaborate with subject-matter experts, Customer Success, company leadership, Product Marketing, Design, and marketing operations teams.

• Create customer case studies and assist in promoting executive and employee thought leadership.

• Oversee the public-facing resource center and the LinkedIn content calendar.

• Write and edit content for customer newsletters, nurturing campaigns, and release announcements.

• Generate content for events and post-event summaries.

• Optimize service pages, landing pages, metadata, and on-page SEO/AEO practices.

• Refresh or consolidate pages that are underperforming.

• Collaborate on calls to action, forms, and conversion pathways.

• Analyze content performance and provide recommendations for scaling, updating, or discontinuing efforts.

⛳️ Requirements

• A minimum of 5 years of experience in content marketing, SEO, or B2B content strategy, accompanied by a portfolio of published work.

• Proven experience in driving organic traffic growth through SEO-focused content.

• Strong understanding of how SEO strategies impact rankings and conversions.

• Exceptional writing and editing abilities.

• Capability to translate technical or regulated subjects into clear and accurate content.

• Experience in interviewing subject-matter experts and converting their insights into polished content.

• Proficiency in using AI tools for research, drafting, and repurposing while ensuring accuracy and adherence to brand voice.

• Ability to work independently, juggle multiple projects, and establish processes within a small team environment.

• Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field, or equivalent practical experience.

• Candidates must be authorized to work in the United States without requiring employer-sponsored visa support now or in the future.

🏝️ Benefits

• Private Health Care Plan (Medical, Dental & Vision).

• Company contributions to HSA for HDHP participants.

• Flexible Spending Accounts (Health & Dependent Care).

• Company-Paid Short-Term Disability Coverage.

• Optional Long-Term Disability, Life, AD&D, and Supplemental Coverage Options.

• 401(k) Plan with Company Match.

• Paid Time Off (Vacation, Sick Time & 10 paid Holidays).

• Parental Leave.

• Opportunity for quarterly discretionary bonuses.