Senior Content Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of HeyMarvin’s content strategy and editorial voice from start to finish.

• Create signature tentpole pieces, a comprehensive library of articles, thought leadership content, event programming, and social media materials.

• Establish HeyMarvin’s unique voice and perspective.

• Develop a scalable content engine that caters to various formats, channels, and target audiences.

• Create impactful quarterly content assets such as flagship reports, research studies, and long-form ebooks.

• Expand an authoritative resource library addressing the primary questions and challenges of core buyers by leveraging SEO and AEO techniques.

• Enhance brand and executive visibility on LinkedIn.

• Set content KPIs and assess the impact and contribution of content to the pipeline.

• Curate content programming for both virtual and in-person events.

• Ensure exceptional content quality and align content creation efforts with marketing performance.

⛳️ Requirements

• Over 7 years of experience in B2B content marketing, showcasing a portfolio of owned content initiatives.

• High degree of autonomy and confidence in managing projects amidst ambiguity.

• Proven experience in owning a content strategy from ideation and production to distribution and reporting.

• Experience in building and overseeing a content production engine, which includes workflows, timelines, and cross-channel outputs.

• Practical knowledge of SEO and AEO best practices, including content planning, performance structuring, vendor collaboration, and results tracking.

• Demonstrated ownership of social media channels and experience in authoring executive thought leadership.

• Proficiency in establishing and reporting on KPIs and outcomes, particularly regarding content's contribution to the pipeline.

• Strong plus: Experience in B2B SaaS marketing.

• Strong plus: Subject matter expertise in research, design, and product leadership markets.

• Strong plus: Familiarity with Webflow, Asana, and HubSpot.

• Ability to utilize AI workflows to enhance content output and team effectiveness.

🏝️ Benefits

• Comprehensive medical, dental, and vision insurance plans.

• 401(k) plan with company matching.

• Health Savings Accounts (HSA).

• Flexible Spending Accounts (FSA).

• Unlimited paid vacation.

• Flexible work hours and location.

• Benefits eligibility.