Senior Content Creator

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop engaging original content tailored for social platforms, including on-camera appearances for TikTok, Instagram Reels, and YouTube Shorts.

• Independently shoot, edit, and publish video content.

• Stay updated on cultural and platform trends daily, responding swiftly to relevant developments.

• Take ownership of the social content strategy, encompassing audience targeting, platform selection, content themes, posting frequency, and growth objectives.

• Oversee the organic content calendar for TikTok, Instagram, YouTube, Facebook, and LinkedIn.

• Generate a continuous stream of ideas, formats, and experimental content.

• Direct the influencer and creator program, which includes sourcing talent, creating briefs, approving content, and managing relationships.

• Collaborate with the growth team to manage the User-Generated Content (UGC) program for both organic and paid social initiatives.

• Act as the primary liaison for external social and influencer agency partners.

• Contribute to product marketing and brand campaigns in partnership with cross-functional teams.

• Enhance customer service interactions in comments, direct messages, and replies.

• Manage social media reporting and analytics, sharing insights to optimize content continuously.

⛳️ Requirements

• 6+ years of experience in social media, with substantial hands-on creator experience.

• A portfolio or reel is mandatory.

• Proven track record of organic growth, including successful accounts developed, results achieved, and strategies employed.

• Comfortable and experienced with on-camera appearances.

• Strong comprehensive video skills, including shooting with a smartphone, editing with CapCut or similar tools, writing engaging hooks, and optimizing for viewer retention.

• In-depth knowledge of platforms, particularly TikTok and Instagram.

• Familiarity with social media algorithms.

• Ability to quickly transform cultural moments into timely posts.

• Understanding of the Greenlight audience demographic, particularly parents and teens.

• Experience in creating and managing influencer or creator programs.

• Experience with managing external agencies is advantageous.

• Background working with consumer brands, particularly those targeting parents and teens, is a plus.

• Capable of working and responding efficiently in a fast-paced, real-time environment.

• Sound judgment to identify and escalate sensitive matters appropriately.

• Detail-oriented with a focus on quality control.

• Passionate about consumer brands, especially those catering to families.

• Portfolio, reel, or links to grown accounts must be included.

🏝️ Benefits

• Discretionary performance bonus.

• Equity rewards.

• Medical benefits.

• 401(k) matching.

• Competitive compensation package.

• Inclusive work environment.

• Reasonable accommodations provided during the hiring process.