Senior Consumer Insights Manager – Contract

This is a fully remote position, open to applicants in Alabama, +36 more states.

📋 Description

• Oversee comprehensive mixed-method research initiatives, incorporating secondary research, qualitative analysis, concept testing, segmentation, MaxDiff, and pricing.

• Tailor research strategies and methodologies to align with timelines, risk factors, and project requirements while ensuring methodological rigor.

• Track and share customer sentiment through ongoing feedback systems.

• Collaborate with teams to tackle key questions and pinpoint issues and opportunities.

• Act as an insights partner to product teams across the product development lifecycle.

• Create actionable customer segments and personas.

• Analyze competitor offerings, identifying differentiators, gaps, and innovation possibilities.

• Facilitate product and feature innovation and ideation processes.

• Review post-launch member experiences and behavioral data.

• Deliver clear, concise, and impactful research narratives and strategic insights to cross-functional stakeholders.

• Cultivate in-depth domain expertise and connect insights to audience needs and business objectives.

• Work in collaboration with Marketing, Strategy, Product, and User Research teams.

• Utilize AI tools to enhance research design, synthesis, pattern recognition, and insight narratives.

⛳️ Requirements

• A minimum of 5 years in consumer insights or market research, including at least 2 years specifically supporting a software product or platform within a technology company.

• Practical experience in both qualitative and quantitative research methods.

• Proficient in conducting research internally and leveraging vendor partners.

• Previous experience in consumer insights, market research, or user research.

• Adequate experience and confidence to design and direct a research learning plan to support a functional area with minimal guidance.

• Capability to work autonomously within a distributed team setting.

• Excellent communication skills with the ability to present complex insights effectively to both technical and non-technical stakeholders.

• Experience in product analytics using Amplitude or Tableau, as well as design tools like Figma.

• Knowledge of the wellness and wearable technology sector.

• Background in health and/or technology, particularly with products integrating both hardware and software.

• Experience collaborating with international teams and distributed groups.

🏝️ Benefits

• Competitive salary.

• Comprehensive health, dental, vision insurance, and mental health resources.

• An Ōura Ring provided for your use during your employment.

• 20 days of paid time off, 13 paid holidays, and 8 days of flexible wellness leave (prorated).

• Paid sick leave.