Senior App Store Optimization, ASO Manager

This is a fully remote position, open to applicants in Germany.

📋 Description

• Spearhead the organic growth strategy for a range of international mobile applications

• Formulate long-term ASO strategies that align with clients' business goals

• Discover opportunities to enhance organic acquisition, conversion rates, and revenue

• Create quarterly growth roadmaps and prioritize initiatives based on their impact

• Convert data into concise strategic recommendations for clients

• Perform keyword research and conduct market analysis

• Optimize metadata for both the App Store and Google Play

• Develop localization strategies for various markets

• Enhance creative assets, including screenshots, icons, feature graphics, and video suggestions

• Plan and assess A/B tests

• Track rankings, visibility, conversion rates, and competitor activities

• Stay informed about platform updates and industry trends

• Present strategies and recommendations to founders, product teams, and marketing leaders

• Lead client calls and workshops

• Establish trusted relationships with clients

• Collaborate with teams in Paid User Acquisition, Creative Strategy, CRM & Retention, Measurement & Attribution, and Growth Consulting

• Represent REPLUG at conferences, webinars, podcasts, LinkedIn thought leadership, articles, and other industry-related content

• Assist with marketing initiatives

⛳️ Requirements

• A minimum of 3-5 years of practical ASO experience

• Proven experience managing multiple mobile applications concurrently

• Strong familiarity with both the Apple App Store and Google Play ecosystems

• Demonstrated experience in developing ASO strategies, rather than merely executing tasks

• Comprehensive knowledge of keyword optimization, metadata, and localization

• Experience in planning and evaluating A/B tests

• Strong understanding of App Store conversion optimization

• Working knowledge of Apple Search Ads and the role of paid search in organic growth

• Exceptional analytical skills with confidence in handling performance data

• Experience in presenting recommendations to clients or senior stakeholders directly

• Excellent written and verbal communication skills in English

• Comfortable working autonomously in a fully remote setting

• Nice to have: Experience in a mobile marketing agency

• Nice to have: Experience with enterprise or international applications

• Nice to have: Experience implementing AI in daily operations

• Nice to have: Familiarity with Mobile Measurement Partners (MMPs)

• Nice to have: Experience utilizing AppTweak, MobileAction, Sensor Tower, ASOdesk, or SplitMetrics

• Nice to have: Proficiency in additional languages

• Nice to have: Previous experience in conference speaking, webinars, or public presentations

🏝️ Benefits

• Work remotely with flexibility and a high degree of ownership

• Engage in continuous development through learning, experimentation, and industry events

• Access to monthly health and fitness benefits

• Annual educational budget available