Senior Consultant – Marketing Analytics

This is a fully remote position, open to applicants in California, +1 more state.

📋 Description

• Evaluate and enhance the ROI of marketing initiatives across various channels.

• Analyze user data from apps to pinpoint high-value users within the AdMob ecosystem and suggest strategies to boost retention and revenue for app partners.

• Work in collaboration with leadership and senior paid-media analysts on AdMob strategies and analyses aimed at increasing revenue from key clients.

• Identify measurement gaps and establish minimum viable measurement strategies.

• Convert overarching business goals into detailed analytical roadmaps.

• Oversee and assess campaign activations, revenue generation, and overall performance of campaigns.

• Perform in-depth analyses of social media campaigns and their performance metrics.

• Develop insights and actionable suggestions to enhance marketing effectiveness and efficiency.

• Utilize data to inform strategic decision-making.

⛳️ Requirements

• Strong expertise in Marketing Analytics / Decision Science (essential).

• Proficiency in funnel and cohort analysis, including both unmanaged and managed setup funnels, survival rate benchmarks, and retention tenure tracking standards.

• Experience with campaign attribution and reporting, including tracking mechanisms for lifecycle marketing campaigns.

• Solid understanding of partner lifetime value, publisher churn reduction, revenue impact assessment, captured revenue, and time-to-live.

• Practical experience with Marketing Mix Modeling (MMM).

• Hands-on experience with Multi-Touch Attribution (MTA) and Long-Term Attribution (LTA).

• Familiarity with funnel analytics and campaign analytics.

• Conduct ROI analysis across marketing and social media platforms.

• Proficient in data extraction and infrastructure management with large-scale product datasets and complex data environments.

• Skilled in establishing agenting workflows using clients' first-party agenting tools.

• Proficient in SQL.

• Advanced skills in Excel.

• Knowledge of correlation, regression, forecasting, and segmentation.

• Experience with AdMob and AdSense.

• Ability to collaborate effectively across departments with product analysts and engineers.

• Excellent communication and stakeholder management capabilities.

• Capacity to work independently in a remote, fast-paced setting.

• Proven track record in developing data-driven marketing strategies.

• Ability to translate complex data into clear business insights.

🏝️ Benefits

• Eligibility for discretionary bonuses.

• Health insurance coverage.

• Dental insurance coverage.

• Vision insurance coverage.

• Life insurance coverage.

• Disability insurance plans.

• Benefits become effective on the first day of employment.

• 401(k) Plan available after 30 days of employment.

• 11 paid holidays.

• 12 weeks of Parental Leave.

• "Free time" PTO policy that offers flexibility for sick leave or vacation.