Senior Community Marketing Manager – Fish

This is a fully remote position, open to applicants in Mississippi, +1 more state.

📋 Description

• Take charge of the regional Community Marketing strategy and key outcomes for onX Fish.

• Create yearly strategies and quarterly plans that align with Fish, Marketing, and business objectives.

• Define the combination of ambassadors, partnerships, retail, grassroots initiatives, events, creators, and earned media.

• Spot growth opportunities and make decisions regarding investments, experimentation, and scaling.

• Collaborate with Paid and Growth teams on acquisition and conversion targets.

• Develop scalable frameworks and playbooks while preserving local authenticity.

• Cultivate relationships with anglers, retailers, guides, outfitters, conservation organizations, creators, ambassadors, and partners.

• Maintain a presence in the field to identify emerging opportunities.

• Initiate local programs and utilize results and feedback to refine, scale, or discontinue them.

• Work in collaboration with Social, Integrated Marketing, Product Marketing, Creative, Growth, Sales, and Analytics teams.

• Mentor and develop the Regional Community Expert.

• Set priorities, establish operating rhythms, and create repeatable playbooks.

• Oversee budgets, timelines, vendors, and stakeholders.

• Define success metrics and leverage performance data and customer insights to inform decisions.

• Utilize AI, automation, and emerging technologies to enhance insight, execution, measurement, and scalability.

• Report directly to the Head of Marketing for Fish.

⛳️ Requirements

• Minimum of 7 years of experience in community, brand, growth, field, or integrated marketing.

• Proven track record of developing programs that connect brands with customers and communities.

• Experience in building and scaling ambassador, partnership, event, retail, or grassroots marketing initiatives.

• Background in coaching, mentoring, or leading teams.

• Familiarity with establishing measurement frameworks and utilizing marketing performance data.

• Ability to blend strategic planning with hands-on market engagement.

• Strong strategic judgment.

• Experience with applying AI and emerging technologies within marketing workflows.

• Solid project management and operational capabilities.

• Experience in managing budgets, timelines, vendors, stakeholders, and multiple priorities.

• Cross-functional experience in Product Marketing, Creative, Growth, Sales, and Analytics.

• Exceptional written and verbal communication skills.

• Familiarity with fishing, outdoor culture, or another enthusiast-driven community is strongly preferred.

• Bachelor’s degree or equivalent experience.

• Permanent authorization to work in the US.

• Willingness to travel approximately 40% of the time, including multi-day trips.

• Candidates must reside in Texas, Mississippi, or Georgia.

🏝️ Benefits

• Competitive salaries.

• Annual bonuses.

• Equity/common share options.

• Opportunities for professional growth.

• Comprehensive health benefits, including a no-monthly-cost medical plan.

• Paid parental leave of 13 weeks for birthing parents and 5 weeks for non-birthing parents.

• 401k matching at 100% for the first 3% saved and 50% for savings between 3-5%.

• Company-wide outdoor adventures and perks from the outdoor industry.

• Annual “Get Out, Get Active” funds.

• Flexible time-off package including PTO, STO, VTO, and paid holidays.

• Regular in-person gatherings through regional basecamps.

• Access to feedback, tools, and opportunities to enhance your craft.