Senior Channel Specialist – Paid Search

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee daily management of paid search campaigns on Google Ads and Microsoft Ads for all active ISC retail brands.

• Create campaigns, traffic ad copy, adjust bids, manage keywords and negative keywords, and monitor quality scores.

• Track daily campaign performance and highlight any anomalies in conversion rates, impression/click share trends, CPL, and partner attribution.

• Report data integrity issues to Marketing Analytics/Operations leadership.

• Organize ad copy and landing page testing, then report findings and insights.

• Reconcile monthly billing with affiliate vendors across active partners.

• Ensure precise budget tracking and communicate material pacing variances to the Channel Manager and Finance.

• Maintain governance of UTM parameters, accuracy of pixel tagging, and integrity of affiliate tracking.

• Identify and assist in resolving attribution discrepancies.

• Contribute to weekly performance summaries, monthly channel reports, and competitive intelligence research within paid search and affiliate.

⛳️ Requirements

• 2–4 years of practical performance marketing experience, including direct execution in paid search (Google Ads + Bing required).

• Hands-on experience managing paid search campaigns, covering keyword builds, ad copy trafficking, match type management, and bid adjustments.

• Familiarity with value-based bidding strategies (target ROAS, target CPA) is preferred.

• Exceptional attention to detail and organizational skills; capable of handling a high volume of tasks across multiple brands while ensuring execution accuracy and SLA compliance.

• Proficient in Google Ads UI, SA360 Microsoft Ads UI, and Google Analytics 4 or similar analytics tools.

• Experience with Looker or similar BI dashboards is preferred.

• Strong understanding of UTM parameters, conversion tracking principles, and pixel-based attribution.

• Comfortable with identifying and escalating tracking discrepancies.

• A collaborative team player who communicates proactively, follows directions effectively, and takes initiative in addressing performance issues.

• Must possess legal authorization to work in the United States.

🏝️ Benefits

• Bonus pay

• Employee Ownership Program

• Professional development opportunities

• Owner Referral Program

• Work from home reimbursement for remote/hybrid roles

• Canary emergency financial assistance program

• Comprehensive medical, dental, vision insurance

• Life/AD&D Insurance

• Confidential Employee Assistance Program

• Health Savings Account with company contribution

• Short-term disability

• Voluntary supplemental accident, critical illness, and hospital insurance

• Employee discounts

• 401(k) Plan with company match contribution

• Addition Wealth Financial Wellness Program

• Various Time Off Programs

• 11 company paid holidays