Senior Channel Marketing Manager

This is a fully remote position, open to applicants in Colorado, +2 more states.

📋 Description

• Formulate marketing plans and strategies in collaboration with System Integrators within the video security and access control partner channels.

• Establish and sustain both internal and external relationships to implement partner marketing initiatives.

• Lead the strategy, planning, and execution of marketing activities through System Integrators.

• Monitor and report on campaign metrics to inform future strategy and direction.

• Oversee partner budgets and Marketing Development Funds (MDF), concentrating on high-impact programs that yield the greatest ROI.

• Identify, develop, and manage content that empowers partners to promote and sell products more efficiently.

• Collaborate with sales leaders, channel account managers, channel operations, and regional marketing on strategic initiatives that enhance partner loyalty and drive sales growth.

• Organize and facilitate partner-focused events, including conferences and webinars.

• Offer support and address partner marketing inquiries.

⛳️ Requirements

• A Bachelor's Degree is required or equivalent experience.

• Over 7 years of experience in channel marketing.

• More than 6 years in channel marketing roles.

• At least 5 years in B2B technology is advantageous.

• Exceptional written and verbal communication skills.

• Outstanding presentation abilities.

• Well-versed in channel dynamics with experience in partner marketing.

• Capability to align sales and marketing efforts to achieve unified objectives.

• Experience interacting with sales leaders.

• Familiarity with CRM reporting and marketing automation tools.

• Strong comprehension of lead flow processes and management.

• Proven ability to design and implement high-impact, full-funnel partner marketing campaigns.

• A self-driven, analytical thinker who can define, pursue, and achieve objectives while being motivated to succeed.

• Previous experience in entrepreneurial settings.

• Thrives in a dynamic, fast-paced environment.

• A Bachelor’s or advanced degree in marketing or related fields is preferred.

• Willingness to travel up to 25% of the time.

• Legal authorization to work in the U.S. indefinitely is mandatory.

• Employer sponsorship for work permits is not available for this role.

🏝️ Benefits

• Incentive Bonus Plans.

• Medical, Dental, and Vision benefits.

• 401K with Company Match.

• 10 Paid Holidays.

• Generous Paid Time Off Packages.

• Employee Stock Purchase Plan.

• Paid Parental & Family Leave.