Lifecycle Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of and manage lifecycle campaigns from start to finish.

• Develop a cross-channel lifecycle strategy aligned with overarching business objectives.

• Create intricate workflows within Braze.

• Handle the final data science analytics for lifecycle campaigns.

• Design, implement, and assess Multi-Armed Bandit experiments.

• Enhance content, sending schedules, and offer distributions utilizing real-time user feedback mechanisms.

• Collaborate with the Data Science team on behavioral clustering and advanced segmentation models.

• Utilize RFM, predictive churn, and lifetime value modeling to craft personalized user experiences.

• Design, construct, test, and refine onboarding, activation, churn prevention, and dormancy recovery processes.

• Create custom attributes, event nesting, data infrastructure, and user journey edge cases.

• Oversee JIRA ticket structures, asset pipelines, and coordination of localization efforts.

• Coordinate cross-functional dependencies among Product, Data Science, and Creative teams.

⛳️ Requirements

• Minimum of 4 years of focused lifecycle or growth marketing experience in a dynamic B2C setting.

• Strong foundational and practical understanding of data science methodologies.

• Familiarity with exploration versus exploitation concepts in Multi-Armed Bandits.

• Knowledge of clustering algorithms, such as k-means.

• Ability to measure statistical significance across ongoing algorithmic tests.

• Extensive hands-on technical expertise with enterprise CRM systems.

• Experience with Braze is highly preferred, including familiarity with Liquid personalization, Canvas, API triggers, and Connected Content.

• Solid background in marketing analytics.

• High level of proficiency with Tableau and Looker.

• Strong skills in spreadsheet modeling.

• Experience in navigating and managing JIRA-style ticketing systems.

• Bachelor’s degree in Marketing, Operations Research, Business, Economics, or a related field (preferred).

• SQL and Python skills are advantageous.

• Candidates must reside and work remotely within the United States.

🏝️ Benefits

• Selection of medical, dental, and vision insurance plans.

• Company-funded life and disability insurance.

• Company-supported mental health benefits.

• 401(k) plan with pre-tax and Roth contribution options.

• Health Savings Account (HSA) with a monthly contribution from the company.

• Paid parental leave available for both birthing and non-birthing parents.

• Fertility and family-forming assistance.

• Unlimited vacation policy.

• Paid leave options.

• 10 designated company holidays.

• Complimentary access to Lime vehicles in select cities.

• Monthly phone allowance.

• Dedicated days for learning and development.

• Access to One Medical, Wellhub, and Headspace services.

• Opportunities for discretionary annual performance bonuses.

• Equity options, subject to applicable plan terms and eligibility criteria.