Lifecycle Marketing Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take ownership of the lifecycle ecosystem and act as the definitive source of truth and primary driver for lifecycle campaigns.

• Develop a cross-channel lifecycle strategy aligned with overarching business objectives.

• Create intricate workflows within Braze.

• Oversee comprehensive data science analytics.

• Design, implement, and evaluate Multi-Armed Bandit experiments to enhance content, timing of sends, and offer distributions.

• Collaborate with Data Science on behavioral clustering and advanced segmentation models, including RFM, predictive churn, and lifetime value analysis.

• Design, construct, test, and refine user onboarding, activation, churn prevention, and dormancy recovery processes.

• Approach CRM as a product by managing custom attributes, event nesting, data infrastructure, and user journey edge cases.

• Supervise technical project workflows, JIRA ticket management, asset pipelines, and localization efforts.

• Coordinate cross-functional dependencies among Product, Data Science, and Creative teams.

⛳️ Requirements

• Applicants must be residents of Canada.

• A minimum of 4 years of specialized lifecycle or growth marketing experience in a dynamic B2C setting.

• Strong conceptual and practical familiarity with data science methodologies.

• Knowledge of exploration vs. exploitation concepts in Multi-Armed Bandits.

• Understanding of clustering algorithms, such as k-means.

• Capability to assess statistical significance across ongoing algorithmic tests.

• Extensive, hands-on technical expertise with enterprise CRM platforms.

• Experience with Braze is highly preferred, including Liquid personalization, Canvas, API triggers, and Connected Content.

• Solid background in marketing analytics.

• High proficiency in Tableau or Looker.

• Strong skills in spreadsheet modeling.

• Experience with navigating and managing JIRA-style ticketing systems.

• A Bachelor's degree in Marketing, Operations Research, Business, Economics, or a related field is preferred.

• SQL and Python skills are advantageous.

• Proficiency in English is required for the application process.

🏝️ Benefits

• Discretionary annual performance bonus opportunities.

• Equity, subject to applicable plan terms and eligibility criteria.

• Equal Opportunity Employer.

• Reasonable accommodation during the application or hiring process.