Senior Marketing Manager – UPLIZNA gMG Medical Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Direct the engagement strategy for U.S. Neurology opinion leaders and peer-to-peer initiatives in the areas of gMG and NMOSD.

• Transform franchise and indication priorities into a cohesive external engagement framework.

• Take ownership of opinion leader (OL) mapping, segmentation, engagement planning, and success metrics.

• Manage annual and in-year peer-to-peer (P2P) and OL engagement planning, including geographic deployment, investment allocation, and contingency strategies.

• Lead the UPLIZNA Speaker Bureau strategy, overseeing design, execution, recruitment, onboarding, activation, and optimization.

• Create and implement marketing-driven healthcare professional (HCP) education and P2P programs, such as speaker programs, Peer Discussion Groups, ITUs, and various customer education opportunities.

• Oversee the training and development of speakers, including curriculum design, content readiness, faculty preparation, and capability enhancement.

• Collaborate with Sales Training and field leadership to enhance field readiness and ensure program implementation.

• Manage marketing-led OL engagement at congresses, including ITUs, symposia, product theaters, and speaker/faculty activities.

• Coordinate crucial OL engagements for medical marketing leaders and cross-functional partners before and during congresses, ensuring proper follow-up.

• Develop and oversee P2P materials, including speaker decks, disease-state resources, case studies, and program tools.

• Supervise agency development, MAC review, approval processes, rollout, and updates.

• Manage P2P and OL engagement budgets, external vendors, and agencies.

• Define and track performance metrics, analyze feedback and program data, and suggest enhancements.

• Contribute to brand planning, long-term strategies, quarterly priorities, and tactical plans.

• Represent OL Engagement and P2P Medical Marketing in franchise forums, communicating performance and insights to senior leadership.

• Lead, mentor, and develop team members responsible for P2P execution and associated Medical Marketing initiatives.

• Cultivate a culture of scientific curiosity, customer focus, accountability, collaboration, innovation, and high execution standards.

⛳️ Requirements

• Doctorate degree with 2 years of relevant marketing and/or business experience in a Marketing/Sales commercial role; OR Master’s degree with 4 years of experience; OR Bachelor’s degree with 6 years; OR Associate’s degree with 10 years; OR High school diploma / GED with 12 years of experience in a similar role.

• Proven experience in direct people management, including coaching and talent development, setting priorities, and leading through change.

• Strong expertise in Medical Marketing, OL engagement, and P2P strategies, encompassing OL mapping, engagement planning, Speaker Bureau operations, speaker training, marketing-driven HCP education, promotional content creation, and multichannel education.

• Experience in leading end-to-end P2P and marketing-led OL/HCP engagements, including congress-based programs, speaker strategy, faculty management, program design, agency/vendor management, budget oversight, performance optimization, and MAC review using systems like Veeva PromoMats.

• Preferred experience in neurology.

• Preferred experience in rare disease and product launches or in-line brand management.

• Exceptional strategic thinking, operational rigor, project management, and communication skills, with the ability to lead through influence and deliver results across complex, cross-functional initiatives.

• An MBA or other advanced degree is preferred.

🏝️ Benefits

• Comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental, and vision coverage, life and disability insurance, and flexible spending accounts.

• Discretionary annual bonus program, or a sales-based incentive plan for field sales representatives.

• Stock-based long-term incentives.

• Award-winning time-off plans and bi-annual company-wide shutdowns.

• Flexible work models, including remote and hybrid arrangements where applicable.

• Opportunities for career development.

• Promotion of work/life balance.

• Reasonable accommodations for individuals with disabilities.