Customer Marketing Manager

This is a fully remote position, open to applicants in Argentina.

📋 Description

• Take ownership and implement the champion-led growth strategy across the current buyer base.

• Foster advocacy, referrals, and large-scale account expansion.

• Establish referral, review/reference, incentive, and integration/plug-in frameworks.

• Recognize and prioritize accounts and buyer segments for growth, referral, or advocacy initiatives.

• Create account engagement journeys featuring triggers, segmentation, and offers.

• Collaborate with Marketing teams to transform strategy into campaigns, managing the playbook and results.

• Experiment with and enhance triggers and segments using account behavior and performance analytics.

• Develop compelling buyer narratives, including case studies, testimonials, and proof points.

• Work alongside Commercial Marketing and Enablement to integrate buyer narratives into sales enablement materials.

• Establish repeatable methods for sourcing, capturing, and disseminating buyer stories on a large scale.

⛳️ Requirements

• Over 5 years of experience in B2B lifecycle, customer/account-based marketing, or growth marketing, preferably within a marketplace or platform business.

• Proven experience in designing and executing lifecycle programs (triggers, segmentation, nurturing) that significantly enhance existing accounts.

• A solid track record of creating advocacy or referral programs from the foundation up.

• Ability to collaborate cross-functionally with channel owners (e.g., email/MarTech) while maintaining ownership of strategy and outcomes.

• Strong analytical abilities, including segment definition, interpretation of account-level data, and linking lifecycle activities to booking growth.

• Proficiency with AI tools such as Claude, Gemini, ChatGPT, or similar for research, content creation, analysis, and experimentation.

• Excellent and concise communication skills.

• Preferred: experience in a two-sided marketplace model.

• Preferred: familiarity with customer marketing or advocacy platforms.

• Preferred: comfort working in a high-growth setting where programs are developed prior to the establishment of all processes.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Opportunities for professional development and career advancement.

• Flexible work arrangements and a supportive work environment.

• Access to health and wellness programs.

• Collaborative team culture with a focus on innovation and growth.