Lifecycle Marketing Manager

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Take charge of the lifecycle ecosystem and act as the definitive source for lifecycle campaigns.

• Develop a cross-channel lifecycle strategy aligned with overarching business objectives.

• Create intricate workflows within Braze.

• Oversee the final data science analytics related to lifecycle campaigns.

• Design, implement, and evaluate Multi-Armed Bandit experiments to enhance content, optimize send times, and allocate offers.

• Collaborate with Data Science on behavioral clustering and advanced segmentation models, including RFM, predictive churn, and lifetime value analysis.

• Design, construct, test, and refine behavioral flows for onboarding, activation, churn prevention, and dormancy recovery.

• Establish CRM data architecture, encompassing custom attributes, event nesting, data infrastructure, and user journey edge cases.

• Manage JIRA ticket structures, asset pipelines, and localization coordination among Product, Data Science, and Creative teams.

⛳️ Requirements

• Applicants must be located in and work remotely from the United Kingdom.

• A minimum of 4 years of specialized lifecycle or growth marketing experience in a dynamic B2C setting.

• A solid conceptual and practical grasp of exploration versus exploitation in Multi-Armed Bandits, clustering algorithms like k-means, and statistical significance in rolling algorithmic tests.

• Extensive hands-on technical expertise with enterprise CRM systems; Braze experience is highly desirable, including Liquid personalization, Canvas, API triggers, and Connected Content.

• Strong marketing intuition combined with analytical skills in conversion rate metrics, cohort retention, and user lifetime value.

• A robust background in marketing analytics.

• High proficiency in Tableau or Looker.

• Excellent spreadsheet modeling abilities.

• Experience managing JIRA-style ticketing systems.

• A Bachelor's degree in Marketing, Operations Research, Business, Economics, or a related discipline is preferred.

• SQL and Python skills are advantageous.

🏝️ Benefits

• Remote work opportunity from the United Kingdom.

• Equal Opportunity Employer.

• Reasonable accommodations provided during the application or hiring process.