Senior Channel Field Marketing Manager

This is a fully remote position, open to applicants in Australia.

📋 Description

• Take ownership of and implement the integrated marketing strategy for Australia, in line with APJ revenue goals and sales objectives.

• Adapt corporate campaigns into localized regional initiatives that foster measurable pipeline growth and partner engagement.

• Create multi-touch programs that include events, webinars, direct mail campaigns, roundtables, digital marketing, social media, and account-based marketing (ABM).

• Assist regional sales teams with campaign strategies, market insights, and program implementation.

• Design and execute partner marketing strategies with key resellers, distributors, managed security service providers (MSSPs), alliances, and channel ecosystem partners.

• Allocate MDF/co-marketing investments towards achieving measurable pipeline results.

• Initiate partner-driven demand generation campaigns, enablement programs, and collaborative market efforts.

• Enhance relationships with channel sales leaders and partner account teams.

• Oversee lead management, nurture alignment, conversion optimization, and follow-up processes in collaboration with SDR and sales teams.

• Track campaign performance and refine strategies based on ROI, conversion rates, and pipeline metrics.

• Prepare quarterly business reviews and performance reports for leadership.

• Share best practices across APJ and contribute to scalable regional initiatives.

• Provide support to both Enterprise and Commercial Sales representatives.

⛳️ Requirements

• A minimum of 6 years in B2B technology marketing, preferably within the Cybersecurity sector.

• Experience marketing to Australia and the broader Asia Pacific region.

• Strong background in field marketing, channel/partner marketing, and demand generation.

• Demonstrated success in supporting revenue teams and achieving measurable pipeline growth.

• Familiarity with indirect market routes, including VARs, distributors, alliances, and service providers.

• Strong commercial acumen with the ability to prioritize investments based on market opportunities.

• Comfortable operating in matrixed, fast-paced environments.

• Excellent communication skills with executives and adept at stakeholder management.

• Proficiency in Salesforce (SDFC), Asana, Reachdesk, G-Suite, ZoomInfo, and ON24.

• Understanding of cybersecurity categories such as cloud security, endpoint security, identity management, SOC, threat intelligence, zero trust, or managed security services.

• Experience with ABM strategies and engaging enterprise accounts.

• Must indicate whether employment visa sponsorship is needed to work in Australia.

🏝️ Benefits

• Equity package in the form of stock options for all full-time positions.

• Comprehensive health, vision, and dental insurance for you and your family.

• Flexible vacation policy.

• Generous parental leave.

• Opportunities for career development.

• An inclusive and collaborative work environment.

• Competitive compensation.