Senior Category Analyst

This is a fully remote position, open to applicants in United States.

📋 Description

• Provide analytical and category management support to enhance business performance across various customers and categories.

• Oversee item and product databases utilizing Circana, SPINS, and Nielsen, which includes managing new item submissions and ongoing updates.

• Monitor competitive products and new SKUs entering the marketplace.

• Relay database updates and modifications to internal teams.

• Collaborate with data providers and internal stakeholders to address data accuracy and item setup challenges.

• Maintain and refine recurring reports across retailers, items, and competitive dynamics.

• Create and distribute customer scorecards utilizing POS data from Whole Foods, Costco, Target, Kroger, and other key accounts.

• Offer commentary and insights on customer, brand, and category performance.

• Identify significant trend drivers and communicate areas needing further exploration.

• Develop and refresh weekly and monthly reports using data from Circana, SPINS, and Nielsen.

• Analyze POS, shopper, and category trends across brands, segments, sizes, pricing, promotions, and distribution.

• Share market and shopper insights with internal teams and assist in customer presentations and category reviews.

• Create planograms and shelf mock-ups for customer meetings, category reviews, and internal presentations.

• Utilize VisionGroup or other space planning software to create precise shelf sets.

• Leverage category and shopper insights to guide assortment and merchandising recommendations.

• Support the Natural Channel and smaller customer accounts with analytics and category management.

• Assist Sales teams with customer reporting, category insights, assortment analysis, and competitive tracking.

• Engage in customer preparation and meetings.

⛳️ Requirements

• Bachelor’s degree.

• 2-4 years of experience in Category Management, Customer Development, Sales Analytics, Business Analytics, or a related CPG function.

• Familiarity with syndicated, POS, and/or consumer/shopper data.

• High proficiency in Microsoft Excel and PowerPoint.

• Strong analytical abilities to convert data into clear, actionable insights.

• Meticulous attention to detail and dedication to data accuracy.

• Knowledge of CPG, consumer, and shopper fundamentals.

• Excellent written and verbal communication capabilities.

• Strong organizational and project management skills, with the capacity to manage multiple priorities and deadlines.

• Ability to collaborate effectively with cross-functional teams.

• Strong critical thinking and problem-solving skills.

• Experience with syndicated data sources such as Circana, SPINS, and/or Nielsen.

• Preferred experience in the CPG Beverage Category.

• Preferred experience with Circana, SPINS, and Nielsen.

• Preferred experience managing syndicated data or product/item databases.

• Preferred experience with customer POS portals and scorecarding.

• Preferred experience with VisionGroup or other planogram/space planning software.

• Preferred experience supporting Natural Channel or smaller CPG accounts.

🏝️ Benefits

• Annual bonus opportunity.

• Medical, Dental & Vision coverage.

• Group Life and AD&D insurance.

• Voluntary Life and AD&D options.

• Group Short & Long-Term Disability coverage.

• 401(k) plan.

• Paid Time Off.

• Flexible Spending Accounts.

• Employee Assistance Program.

• Discounts on Gym Memberships.