Senior Campaign Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead the implementation and assessment of account-based experience initiatives for both high-value new and existing clients.

• Collaborate within cross-functional account teams that include Sales, BDR, Executive Engagement, Customer Success, and additional departments.

• Develop and uphold written account strategies for targeted accounts.

• Categorize accounts by value, suitability, and engagement indicators.

• Create account intelligence and transform it into customized perspectives and business cases.

• Identify influencing and purchasing committees and address any coverage gaps.

• Tailor core and industry messaging to align with account priorities and stakeholders.

• Coordinate daily account team activities to ensure a consistent customer experience.

• Conduct weekly account stand-ups, monthly account evaluations, and quarterly strategic reviews.

• Align strategies with deal stages and facilitate account-planning workshops with Sales.

• Develop BDR outreach sequences triggered by buying signals and supply relevant talking points and materials.

• Organize executive briefings, roundtable discussions, dinners, site visits, and other executive interactions.

• Leverage product usage and site adoption analytics to pinpoint expansion opportunities.

• Execute land-and-expand strategies and cultivate champion and advocacy initiatives.

• Collaborate on joint strategies with cloud, data platform, and systems integrator partners.

• Oversee account-specific content and personalized experiences, including microsites, ROI tools, advertising, direct mail, workshops, and webinars.

• Establish and maintain account-level dashboards that track engagement, committee coverage, meetings, pipeline, deal velocity, win rate, and expansion.

• Report outcomes to the team and leadership while refining strategies, messaging, and account categorization.

• Manage the ABX budget and allocate resources according to account tier.

• Enhance the utilization of 6sense, Marketo, Salesforce, and AI-driven personalization tools.

• Assist in penetrating accounts, demonstrating value, and expanding existing customer relationships across various sites, business units, and use cases.

⛳️ Requirements

• Over 5 years of experience in B2B enterprise SaaS marketing, including a minimum of 3 years focused on account-based programs (1:1 and 1:few).

• Proven experience managing a named list of large enterprise accounts, such as Fortune 1000 or global industrial firms.

• Familiarity with multi-stakeholder buying committees that encompass both technical and business functions.

• Background in various industry verticals.

• Experience with sales cycles lasting 6 months or more.

• Demonstrated success in creating and accelerating pipeline at the account level.

• Proven track record in driving expansion and net revenue retention within an existing SaaS customer base.

• Experience collaborating with Sales, BDR, Executive Engagement, Customer Success, and RevOps in a shared operational framework.

• Proficient in ABX and intent platforms like 6sense, marketing automation tools such as Marketo, and Salesforce.

• Comfortable utilizing AI tools to personalize content and analyze accounts.

• Strong analytical abilities.

• Excellent program management, written communication skills, and executive presence.

• Experience managing global initiatives across multiple regions and time zones.

• Bachelor's degree or equivalent experience required.

• Must have authorization to work in the country where you reside.

• Please note that Seeq does not sponsor US F1 or H-1B work visas.

🏝️ Benefits

• Attractive salary with bonus incentives.

• 12-week paid family leave at Seeq.

• Unlimited paid time off (PTO).

• Reimbursement for internet and mobile phone expenses.

• Comprehensive medical benefits.

• Group term life insurance provided.

• Pre-tax benefits for short-term and long-term disability insurance.

• Optional vision and dental coverage (including orthodontics).

• Vacation bonus program available.

• Employee Assistance Program offered.

• Generous allowance for home office setup.

• Remote-first working environment.