Senior Campaign Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the comprehensive development and implementation of multi-platform digital and social media campaigns.

• Ensure campaign strategies, themes, and messaging are aligned with MC&FP priorities and stakeholder requirements.

• Create campaign plans, editorial calendars, and set performance expectations.

• Collaborate with content, creative, analytics, UX, and PMO teams for cohesive campaign execution.

• Supervise the production of campaign assets, including graphics, videos, messaging, and audience-tailored versions.

• Manage targeting strategies, audience segmentation, and identification.

• Track daily and weekly campaign performance, providing recommendations for enhancing conversion, reach, and engagement.

• Lead A/B testing, creative experimentation, and optimization processes.

• Generate monthly and quarterly performance reports, trend analyses, and actionable insights for leadership.

• Ensure all campaign content meets accessibility, branding, and editorial standards.

• Coordinate cross-channel messaging across web, email, social media, and partner platforms.

• Stay informed about digital trends, platform updates, and best practices to enhance campaign effectiveness.

• Resume may be included in an active competitive government contract bid.

• Collaborate with cross-functional teams and leadership to guarantee that campaign initiatives are unified, data-driven, and impactful.

⛳️ Requirements

• Must possess an active Secret clearance or higher.

• Bachelor’s degree in Marketing, Communications, Digital Media, Advertising, Public Relations, Journalism, or a related discipline.

• At least 10 years of experience managing large-scale digital or social media campaigns.

• Experience in developing integrated multi-channel campaign strategies.

• Demonstrated success in optimizing campaign performance through data-driven insights.

• Proven experience coordinating cross-functional teams in fast-paced settings.

• Proficient in social media management and analytics platforms, including Meta Suite, Sprout, and Hootsuite.

• Familiarity with digital campaign tools such as Google Analytics, Looker Studio, and various ad platforms.

• Understanding of audience segmentation, targeting, and A/B testing methodologies.

• Experience in supporting federal or DoD digital engagement programs is preferred.

• Knowledge of accessibility, branding, and editorial compliance requirements is preferred.

• Strong leadership, communication, and strategic planning abilities.

• Capability to translate complex mission priorities into executable campaign strategies.

• Strong analytical skills to interpret performance data and make informed adjustments.

• Exceptional attention to detail and organizational skills.

• Ability to manage multiple campaigns and meet deadlines in a dynamic environment.

🏝️ Benefits

• Regular full-time employment.

• Fully remote work arrangement.

• Opportunity to lead strategic digital and social media campaigns.

• Opportunity to provide strategic and operational leadership across multiple digital ecosystems.