Paid Media Specialist – Google Ads, Meta Ads

This is a fully remote position, open to applicants in Romania, +5 more countries.

📋 Description

• Take charge of the daily management of Google Ads campaigns for various SME client accounts.

• Develop, audit, modify, and enhance Google Ads accounts from the ground up.

• Oversee Search, Performance Max, and Display campaigns.

• Organize campaigns, which includes account architecture, keyword strategies, and match-type differentiation.

• Supervise bidding strategies, budgets, and daily spending pacing.

• Create and validate conversion tracking from scratch utilizing Google Tag Manager.

• Implement and troubleshoot call and lead conversion tracking.

• Build and manage Meta Ads campaigns, incorporating Meta Pixel and Conversion API (CAPI) implementation.

• Monitor performance and identify underperforming accounts within 48 hours.

• Generate monthly written performance reports with insights on changes, causes, and actionable next steps.

• Lead client performance and review discussions.

• Convey campaign successes, challenges, and underperformance in a professional manner.

• Provide weekly internal summaries detailing spend, conversions, CPA, and overall account performance.

• Suggest improvements for landing pages and conversion rates based on campaign data.

• Brief internal creative teams on necessary ad creative and video assets.

• Integrate paid search insights into organic search and SEO targeting.

• Maintain precise daily time records for internal billing purposes.

• Collaborate with GoHighLevel and Apollo where applicable.

⛳️ Requirements

• Proven practical experience in managing Google Ads across multiple client accounts.

• Strong background working with SMEs, local businesses, or smaller advertising budgets.

• Demonstrable experience in personally executing campaigns rather than merely overseeing or delegating tasks.

• Hands-on experience with Google Search, Performance Max, and Display.

• Experience in managing Meta Ads campaigns.

• Practical knowledge of setting up Meta Pixel and Conversion API (CAPI).

• Ability to build conversion tracking from the ground up, including through Google Tag Manager.

• Solid understanding of campaign structure, bidding strategies, budget pacing, CPA, conversion optimization, and attribution.

• Experience presenting campaign performance directly to clients.

• Confidence in discussing underperformance and challenging results, not just campaign successes.

• Fluent in spoken and written English with excellent client-facing communication skills.

• Highly self-motivated and capable of recognizing issues and restructuring accounts independently.

• Strong reporting discipline and ability to consistently meet established reporting deadlines.

• Comfortable with daily time tracking.

• Ability and willingness to work full UK business hours on a long-term basis.

• Google Ads certification.

• Experience in paid media with lead generation and local service businesses.

• Familiarity with call tracking platforms like WhatConverts.

• Experience with Microsoft Advertising.

• Acquainted with GoHighLevel.

• Familiar with Apollo.

🏝️ Benefits

• Competitive salary commensurate with experience.

• 100% remote work environment.

• Long-term stability within an expanding group of companies.

• High-impact role with considerable autonomy.

• Opportunity to engage with a diverse range of industries and brands.