Marketing Analyst

This is a fully remote position, open to applicants in Ukraine.

📋 Description

• Take full responsibility for marketing analytics related to the product.

• Develop and implement a consistent monitoring framework for assessing marketing and product performance.

• Evaluate paid marketing campaigns across various channels, regions, and creatives.

• Create regular reports and conduct ad-hoc analyses on marketing effectiveness, focusing on metrics such as CAC, ROI, LTV, and attribution.

• Integrate marketing data with product metrics to assess the impact of campaigns on business outcomes.

• Track the health of the marketing funnel and identify any anomalies or declines in performance.

• Address marketing alerts and analyze the affected traffic sources and metrics.

• Offer actionable insights for campaign optimization and budget distribution.

• Collaborate with User Acquisition Managers, product managers, product analysts, data engineers, and data scientists.

• Enhance data pipelines and tracking mechanisms.

• Potentially lead the direction of marketing analytics as the role evolves.

⛳️ Requirements

• Practical experience in monitoring key metrics alongside marketing and product teams, identifying anomalies, and translating them into actionable recommendations for management.

• Strong grasp of marketing metrics (such as CAC, ROI, LTV, ARPU, retention) and attribution models (including last-click and multi-touch).

• Proficient in SQL.

• Familiarity with BI tools (such as Tableau, Looker, or equivalent).

• Excellent skills in problem identification, critical thinking, and understanding cause-and-effect relationships.

• A mindset of ownership.

• Effective communication skills with the ability to translate complex findings into strategic business decisions.

• Daily usage of AI tools (like ChatGPT, Claude, Gemini, or similar).

• Experience with mobile attribution platforms (like AppsFlyer or similar) is advantageous.

• Background in both marketing and analytics roles is a plus.

🏝️ Benefits

• 20 paid vacation days.

• 15 days of sick leave.

• 6 additional days off for significant family moments.

• Up to 10 extra days off for public holidays.

• Comprehensive medical insurance coverage at 100%.

• Reimbursement for sports and equipment.

• Financial and legal support.

• Maternity Recovery Support Allowance.

• Position retention and support for team members who have served in the Armed Forces of Ukraine.

• Active involvement in social initiatives that support Ukraine.

• Company-sponsored marathons, themed masterclasses, and team-building activities.

• Fully remote work opportunities.

• Provision of modern equipment or reimbursement for personal setups.

• Collaboration with a talented team of Middle & Senior professionals.

• Clear KPI system in place.

• Access to premium AI tools and technologies.

• Performance-based evaluations and Individual Development Plans (IDPs).

• Reimbursement for professional courses and English language classes.

• Corporate library, book club, and regular knowledge-sharing events.