Senior Brand Partnerships & Licensing Manager

This is a fully remote position, open to applicants in Germany.

📋 Description

• Proactively identify, assess, and present licensing and co-branding prospects within entertainment intellectual properties, cultural icons, celebrities, and lifestyle brands.

• Oversee a dynamic pipeline of 5–10 active opportunities that align with brand and commercial objectives.

• Facilitate end-to-end negotiations and finalize Letters of Intent (LOIs), licensing agreements, talent contracts, commercial terms, royalties, and usage rights.

• Act as a representative with partners, agents, and intellectual property holders.

• Manage the complete lifecycle of limited editions, from concept and LOI through product development, packaging redesign, legal approval, and market introduction.

• Collaborate with cross-functional teams across brand, product, design, legal, sales, retail, and direct-to-consumer (D2C) channels.

• Develop and maintain business cases covering budget, margin, revenue projections, and post-launch evaluations.

• Monitor revenue contributions, retail sell-through rates, D2C performance, and increases in brand awareness.

• Provide briefings and align brand, social media, e-commerce, and retail teams on launch strategies, content requirements, and sell-in materials.

⛳️ Requirements

• A minimum of 5 years of experience in licensing, brand partnerships, or co-branding.

• Preferred experience in fast-moving consumer goods (FMCG), consumer lifestyle, entertainment, or within a licensing/talent agency.

• At least 3 successful limited editions or co-branded launches from concept to market.

• Demonstrated ability in strategic thinking and practical execution.

• Proven experience in negotiating and finalizing LOIs, licensing agreements, and talent contracts with full commercial accountability.

• Established network of intellectual property holders, agencies, talent managers, and entertainment organizations.

• Capacity to manage multiple complex workstreams and coordinate cross-functional teams without formal authority.

• Experience managing 6–7 figure budgets and creating business cases from the ground up.

• Native-level proficiency in German and full fluency in English are required.

• Experience with entertainment studios, intellectual property holders, or leading talent agencies is advantageous.

• Background in FMCG, food and beverage, or health-oriented consumer brands is a plus.

• Existing retail relationships in the DACH region and experience with sell-in for limited editions is beneficial.

• Proven track record of managing D2C and retail launches simultaneously is a plus.

• A degree in Marketing, Media & Communications Management, Business Administration, or a related field is preferred, though practical experience is valued more than formal qualifications.

🏝️ Benefits

• Centrally located office in Hamburg, close to the Alster.

• High-quality equipment (MacBook).

• Complimentary snacks, beverages, and ahead products.

• Pet-friendly work environment.

• Engagement in cross-functional projects, structured feedback cycles, and an accelerated learning curve.

• Competitive salary with role-dependent bonus opportunities.

• Monthly allowance of €50 for Urban Sports Club, mobility options, or vouchers.

• 28 vacation days along with December 24 and December 31 off.

• Regular after-work social events.

• Annual team offsite gatherings.