Affiliate & Partnerships Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take charge of affiliate revenue, CPA discipline, payback period, and LTV objectives.

• Manage the channel using contribution margin and LTV:CAC, while analyzing cohort retention and reallocating budget.

• Lead the affiliate and partnerships initiative across all three markets.

• Oversee creator sourcing, platforms, gifting and PR, as well as partnerships.

• Facilitate entry into the US market with a strategic emphasis on TikTok and TikTok Shop.

• Develop and manage the creator lifecycle from customer to top-tier creator.

• Take ownership of onboarding throughput and grow the mid-tail creator roster.

• Establish whitelisting and creator-asset pipelines for paid social campaigns.

• Evaluate blended CAC impact in conjunction with affiliate revenue.

• Utilize creators for product seeding and cross-selling, including the Pantry line.

• Oversee sampling, farmers markets, festivals, community events, pop-ups, retail activations, creator trips, and creator-house programming.

• Design and assess scalable creator compensation models while managing rate-card negotiations.

• Own the affiliate stack and conduct holdouts and geo tests to evaluate incrementality.

• Collaborate with the affiliate team while managing an individual workload.

• Provide data-driven weekly and bi-weekly leadership reports, including insights and recommendations.

• Maintain and enhance relationships with top-performing creators while actively managing concentration risk.

⛳️ Requirements

• 5-10 years of experience in affiliate, influencer, or partnerships marketing, with direct responsibility for a revenue target.

• Preference for DTC or e-commerce CPG experience.

• Proven track record in building or revitalizing a program.

• Proficient in CAC, blended CAC, LTV, LTV:CAC, payback period, contribution margin, and cohort retention.

• Strong preference for experience with US launches and knowledge of TikTok Shop strategy.

• Background in managing offline activations and creator trips.

• Experience leveraging creators to launch or expand a secondary SKU.

• History of managing or closely mentoring marketing professionals.

• Strong communication skills with stakeholders and the ability to present data-driven insights to leadership.

• Familiarity with Upfluence, AWIN, Impact, Roster, Triple Whale, or similar tools.

• Comfortable integrating AI and automation into personal workflows.

• Reliability in operations: taking ownership of commitments from start to finish, identifying risks early, and discontinuing ineffective efforts.

🏝️ Benefits

• Complimentary grocery plan.

• Bi-annual performance bonus linked to company and individual goals.

• Health plan available after 3 months of employment.

• RRSP accessible after 12 months.

• 20 days of Paid Time Off (PTO).

• Fully remote work opportunities within Canada, with flexible hours.

• Significant potential for career growth within the organization.