Affiliate & Partnerships Manager

This is a fully remote position, open to applicants in New York.

📋 Description

• Take charge of affiliate revenue, CPA discipline, payback period, and LTV objectives

• Manage the affiliate channel based on contribution margin and LTV:CAC, evaluating cohort retention and reallocating expenditures

• Oversee the affiliate and ambassador program across Canada, the US, and Australia

• Handle creator sourcing, platforms, gifting, PR, and partnerships, with a strategic emphasis on TikTok and TikTok Shop for market entry in the US

• Develop and manage the creator lifecycle, transitioning them from customer to ambassador, affiliate, and top-tier creator

• Own the onboarding process and cultivate the mid-tail creator base

• Establish whitelisting and creator-asset pipelines for paid social campaigns

• Utilize creators for product seeding and cross-selling, including the Pantry line

• Manage sampling, farmers markets, food and wellness festivals, community events, pop-ups, retail activations, creator trips, and creator-house programming

• Design and experiment with creator compensation models, including commissions, flat fees, guarantees, and tiered leaderboards

• Maintain rate-card discipline and manage negotiations

• Oversee the affiliate technology stack and conduct holdouts and geo tests to evaluate incrementality

• Collaborate with the affiliate team, providing coaching to address reporting and reliability gaps

• Provide data-driven weekly and bi-weekly leadership reports with insights and recommendations

• Maintain and expand relationships with top-performing creators while actively managing concentration risk

⛳️ Requirements

• 5-10 years of experience in affiliate, influencer, or partnerships marketing, with direct responsibility for revenue targets

• Preference for DTC or e-commerce CPG experience

• Proven experience in building or revitalizing a program

• Proficiency in CAC, blended CAC, LTV, LTV:CAC, payback period, contribution margin, and cohort retention

• Strong preference for experience in US launches and familiarity with TikTok Shop strategy

• Experience in conducting offline activations and creator trips

• Background in utilizing creators to introduce or enhance a secondary SKU

• Experience in managing or closely mentoring marketing professionals

• Excellent stakeholder communication skills and the ability to present data-driven recommendations to leadership

• Familiarity with Upfluence, AWIN, Impact, Roster, Triple Whale, or similar platforms

• Comfortable integrating AI and automation into workflows

• Dependable operator: responsible for commitments from start to finish, identifying risks early, and halting ineffective initiatives

🏝️ Benefits

• Complimentary grocery plan

• Bi-annual performance bonus linked to company and individual goals

• Health plan available after three months

• 401(k) plan accessible after six months

• 20 days of Paid Time Off (PTO)

• Fully remote position within the USA, offering flexible hours

• Significant potential for career advancement within the company