Senior Brand Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Assist in defining Thumbtack's company positioning, its commitments to professionals, and how these commitments are reflected across all interactions.

• Spearhead essential workstreams to implement the new brand playbook, focusing on professional positioning and content strategy.

• Educate and train partner teams while updating brand materials as market conditions and insights evolve.

• Identify high-impact branding opportunities to foster growth on the professional side of the business.

• Translate identified opportunities into creative briefs and strategic guidance for both internal and external creative partners.

• Oversee pro brand insights initiatives, which include audience analysis, creative testing, competitive assessments, and brand health monitoring.

• Convert research outcomes into clear, actionable recommendations.

• Collaborate with Marketing and Communications channel leaders on integrated content strategies and creative schedules.

• Develop cross-functional relationships across product, service, and sales teams.

• Articulate the brand vision and align company priorities with it.

• Lead brand support initiatives for AI-driven content, including prompts, skills, brand review processes, and associated infrastructure.

• Coordinate brand strategy and creative efforts for campaign launches, product introductions, and significant events such as the annual Pro Summit.

• Act as a senior member of the Brand Strategy team, establishing standards and ensuring alignment with leadership and cross-functional partners.

• Report directly to the Director of Brand Strategy.

⛳️ Requirements

• 6-8+ years of experience in brand marketing, emphasizing brand strategy, positioning, and messaging.

• Experience in marketing to small and medium-sized businesses is advantageous.

• Proven track record in defining and executing brand strategies, including brand promises, positioning frameworks, playbooks, and messaging architecture.

• Experience in establishing brand vision and roadmap, influencing broader organizational perspectives on branding.

• Skilled in designing and managing brand health measurement frameworks, including brand tracking, awareness, perception, and brand lift.

• Strong creative judgment.

• Proficient in crafting compelling creative briefs.

• Experience providing strategic direction to creative agencies and in-house teams.

• Proven ability to collaborate with creative teams to produce exceptional work.

• Experience in designing and executing creative experimentation initiatives.

• Analytical depth and capability to plan and conduct research with internal or external research partners.

• Ability to distill quantitative and qualitative data into insights, recommendations, and business cases.

🏝️ Benefits

• Equal opportunity workplace.

• Reasonable accommodations for individuals with disabilities.

• Candidate safety protections during the hiring process.