Senior Brand Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Create a go-to-market strategy for campaigns and product launches, encompassing positioning, creativity, and integrated execution.

• Collaborate with teams focused on creative, channels, social media, events, and partnerships to formulate brand plans.

• Convert consumer insights and brand strategies into activations that enhance awareness, trial, and customer loyalty.

• Facilitate brand execution across direct-to-consumer (DTC), Amazon, retail, and additional channels while ensuring consistency.

• Identify chances to expand the brand into culturally significant social, event, and partnership opportunities.

• Assist in product and brand partnerships that foster affinity, acquisition, and retention.

• Collaborate with cross-functional teams to ensure initiatives remain aligned, on track, and strategically focused.

• Leverage data, consumer feedback, and cultural insights to improve the marketing approach.

• Communicate performance, insights, and priorities to cross-functional partners.

• Generate innovative ideas and continuously enhance the brand’s public presence.

⛳️ Requirements

• Over 6 years of experience in brand management or a comparable marketing role, preferably in consumer packaged goods (CPG).

• Proven success in developing and executing integrated brand strategies and go-to-market plans.

• Experience in a DTC-centric business with multi-channel exposure including Amazon and retail.

• Strong capability to convert consumer insights and brand strategies into impactful marketing initiatives.

• Keen instincts for culture, creativity, and engaging brand storytelling.

• Excellent project management skills with the ability to swiftly navigate multiple work-streams.

• A collaborative, low-ego mindset and comfort in cross-functional organizational interactions.

• Effective communicator and problem-solver who can independently operate and influence decisions.

• Self-motivated individual who takes initiative, contributes original ideas, and excels in a fast-paced setting.

🏝️ Benefits

• Extensive medical, vision, dental, and prescription plan coverage for team members working 32 or more hours weekly.

• The employer covers 75% of employee premiums.

• Company-sponsored 401(k) plan.

• 401(k) matching up to 80% of contributions, capped at 5% of salary.

• Monthly wellness credit of $500 through JOON for salaried employees.

• Access to Helpr’s vetted backup childcare and family support platform.