Associate Director – Brand Activation, Content

This is a fully remote position, open to applicants in Florida.

📋 Description

• Take charge of the strategic vision for CSL Plasma’s brand and its activation.

• Create and manage integrated content, branding, and go-to-market strategies throughout the donor journey.

• Establish brand positioning, value propositions, messaging frameworks, visual expression, and content priorities.

• Direct annual and multi-year brand and content planning, including roadmaps and investment suggestions.

• Oversee priority-market initiatives, new center launches, and market-specific programs.

• Spearhead CSL Plasma’s organic social strategy, editorial guidance, content calendars, community principles, and governance.

• Supervise internal teams, agencies, and partners responsible for social planning, content creation, publishing, and optimization.

• Identify social formats, partnerships, creator or influencer opportunities, and platform capabilities.

• Utilize channel performance and audience feedback to adjust content and investment strategies.

• Collaborate on brand reputation escalation and response protocols.

• Transform consumer, prospect, donor, cultural, and performance insights into creative opportunities and channel experiences.

• Work with Insights, Analytics, Media, CRM, and Digital Experience teams to identify audience needs and growth prospects.

• Advocate for visual coherence across advertising, digital experiences, social media, CRM, video, mobile, and in-center interactions.

• Establish learning agendas and explore test-and-learn opportunities.

• Act as the strategic and executive lead for the creative agency partnership.

• Define agency scopes, priorities, workflows, and performance expectations.

• Guide strategic briefings, creative development, concept evaluation, and implementation oversight.

• Manage agency and production budgets while recommending investments.

• Co-lead brand messaging and content across physical center journeys.

• Create scalable in-center brand frameworks and toolkits.

• Maintain brand guidelines, identity systems, messaging standards, templates, and governance processes.

• Oversee content creation and distribution across advertising, social media, web, app, CRM, video, print, public relations, and emerging channels.

• Govern the digital asset management platform and brand portal.

• Lead complex cross-functional initiatives while aligning senior stakeholders.

• Provide advice on brand, content, social, creative, and go-to-market opportunities and risks.

• Mentor, coach, and develop direct reports and larger project teams.

• Cultivate partnerships across Marketing, Operations, Media, CRM, Digital Experience, Communications, Human Resources, Finance, Legal, and Regulatory Affairs.

• Promote innovation, inclusion, accountability, collaboration, and continuous improvement.

⛳️ Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field, or a comparable combination of education and relevant experience.

• Advanced degree is preferred.

• Generally, 10+ years of progressive experience in brand marketing, content, advertising, social media, integrated marketing, or a related field.

• Extensive experience in leading agencies, teams, and complex cross-functional initiatives.

• Experience in multi-location consumer services, healthcare, or another regulated industry is preferred.

• Proficient in brand strategy, content strategy, creative development, social communications, go-to-market planning, consumer insights, and omnichannel activation.

• Strong business acumen along with skills in executive communication, storytelling, budget management, negotiation, decision-making, and problem-solving.

• Capability to translate insights and performance data into clear priorities and actions.

• Ability to influence senior stakeholders without direct authority and navigate through ambiguity and change.

• High level of organization, judgment, and attention to detail.

• Competence to function effectively in a fast-paced, matrixed environment with competing demands.

• Familiarity with relevant marketing, social media, analytics, content, and project management platforms.

• Business travel may be necessary, including overnight stays, depending on business needs.

🏝️ Benefits

• Benefits information available at https://cslbenefits.com/cslp.

• A culture of Inclusion and Belonging that emphasizes innovation, curiosity, empathy, and a diverse workforce.

• Reasonable accommodations available for applicants with disabilities.