Brand Director

This is a fully remote position, open to applicants in Alaska, +4 more states.

📋 Description

• Take ownership of Reveal's brand strategy, positioning, and long-term narrative.

• Clearly define Reveal's target audience, the problems it addresses, and its competitive advantages.

• Safeguard and enhance Reveal's leadership position within the cellular trail camera market.

• Expand customer reach while maintaining brand integrity.

• Develop and refine messaging hierarchy and tone of voice.

• Lead brand planning efforts on an annual and quarterly basis.

• Define campaign strategies, target audiences, and success metrics for DTC, retail, partnerships, and community initiatives.

• Oversee go-to-market strategies for new product, app, and feature launches.

• Collaborate with Performance Marketing to ensure alignment between brand and demand initiatives.

• Shape the creative direction and storytelling in partnership with the Creative Director.

• Create briefs that translate strategic visions into creative executions.

• Advocate for genuine storytelling based on real customer experiences and outcomes.

• Ensure that creative outputs align with overall brand strategy and customer realities.

• Serve as the internal advocate for the customer across Product, CX, Sales, and Leadership teams.

• Verify that brand promises are consistent with customer experiences.

• Support storytelling efforts across retail, partnerships, and community outreach.

• Foster organizational alignment around a cohesive brand vision.

• Manage brand health metrics and performance results.

• Utilize customer insights, market research, and competitive analysis to refine strategy.

• Lead, mentor, and develop members of the brand team.

⛳️ Requirements

• Over 5 years of experience in brand management, marketing strategy, or product marketing.

• Demonstrated success in owning and growing a brand, rather than simply supporting one.

• Profound understanding of brand positioning, customer insights, and messaging frameworks.

• Experience collaborating with creative teams to bring strategic concepts to life.

• Proven track record in leading and developing a team.

• Strong cross-functional leadership skills, with the ability to influence without direct authority.

• Comfort in presenting to executive leadership and justifying strategic choices.

• Experience in fast-paced, entrepreneurial, or high-growth brand environments.

• Preferred: Experience with hunting or a solid understanding of hunting culture.

• Preferred: Background in hunting, outdoor, sporting goods, or similar enthusiast categories.

• Preferred: Experience with DTC and retail brands, including retail media and in-store storytelling.

• Preferred: Familiarity with subscription-based, app-driven, or hardware-enabled products.

• Preferred: Experience with professional, ambassador, conservation, or community programs.

🏝️ Benefits

• Comprehensive medical, dental, and vision coverage.

• Life insurance coverage.

• Disability protection.

• Competitive time-off policies.

• Pregnancy leave benefits.

• Parental leave support.

• Military leave options.

• Hunting holidays for outdoor activities.

• Company-managed 401(k) plan.

• Flexibility for remote work.

• Employee discounts on products.

• Complimentary camera equipment.

• Company-sponsored outdoor excursions.

• Opportunities for community engagement projects.

• Monthly TactaValor Awards recognizing top performance and adherence to company values.