Brand Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Create positioning, voice, and messaging for a range of university partners.

• Assemble partner brand strategies into comprehensive brand kits and ensure they remain updated as AEO progresses.

• Convert marketing briefs into creative briefs for various campaigns including paid social, email, SMS, and flyers, incorporating approved copy and messaging.

• Establish distinct positioning and messaging for over 50 designated schools through competitive analysis.

• Provide briefs to external creative agencies and internal channel marketing teams.

• Deliver presentations at campaign kickoff meetings.

• Analyze campaign outcomes and integrate insights into future briefs and partner voice guidelines.

• Collaborate with Research & Insights and Community Engagement teams to sustain student personas and partner insights.

• Work cross-functionally with SEO, Paid Media, Lifecycle, and Integrated Marketing teams.

• Assist colleagues with positioning and messaging challenges and review briefs as needed.

• Utilize AI tools on a daily basis for research, drafting, and scaling brief and brand kit projects.

• Report to the Sr. Brand Strategist and function as a lead-level contributor with limited daily oversight.

⛳️ Requirements

• 5–7 years of experience in brand strategy, brand planning, or integrated marketing, demonstrating the ability to independently manage accounts; experience in agencies or multi-account settings is advantageous.

• Practical experience in crafting creative briefs that are executed by designers, writers, or external agencies.

• Strong writing and synthesis capabilities: proficient in converting research, data, and stakeholder feedback into a clear and actionable brief.

• Knowledge of answer engine optimization (AEO), or a solid understanding of SEO and the visibility of brand content in search results and AI responses.

• A Master’s degree in Marketing, Communications, or a related discipline is preferred.

• Experience managing a multi-brand or multi-client portfolio (agency, franchise, or higher education) is a plus.

• Familiarity with paid social, email/SMS, and campaign production processes is beneficial.

• Experience in developing or maintaining brand toolkits, voice guidelines, or messaging frameworks is a plus.

🏝️ Benefits

• Full-time employment

• Equal-opportunity employer

• Diverse and inclusive workforce