Associate, Brand Strategy and Activation

This is a fully remote position, open to applicants in United States.

📋 Description

• Assist in the planning and execution of brand enablement, which includes project coordination, stakeholder alignment, workback planning, and implementation.

• Convert brand strategies into campaigns, communications, experiences, and customer interactions.

• Oversee the execution of significant brand initiatives across marketing, communications, customer experience, digital, media, and business teams.

• Discover opportunities to enhance brand awareness, differentiation, engagement, and customer experience.

• Create and maintain playbooks, toolkits, guidelines, templates, training materials, and adoption resources.

• Aid in education, training, and engagement initiatives to ensure a consistent application of brand strategy.

• Organize stakeholder meetings and record decisions and action items.

• Foster accountability among teams and ensure initiatives progress smoothly.

• Support brand strategy governance and offer guidance on positioning, messaging, visual identity, and tone of voice.

• Collaborate with internal teams and agency partners on brand initiatives and activations.

• Track brand health, campaign, and activation performance metrics.

• Identify risks, dependencies, and opportunities, escalate issues, and assist in driving solutions.

⛳️ Requirements

• A bachelor's degree is required.

• Minimum of 3 years of experience in brand marketing, brand management, marketing, communications, account management, client services, integrated marketing, project management, or a related field.

• Proven experience in supporting integrated marketing campaigns, brand launches, or brand activation initiatives.

• Knowledge of brand positioning, messaging frameworks, and brand management principles.

• Exceptional project management, communication, and collaboration abilities.

• Strong skills in written, verbal, presentation, and relationship-building communications.

• Capability to collaborate effectively across cross-functional teams.

• Proficient in managing multiple projects, stakeholders, and competing priorities within a fast-paced environment.

• Comfortable working in ambiguity and aiding in the definition of plans, processes, and next steps.

• A dedicated workspace free from ongoing interruptions to safeguard member PHI/HIPAA information.

• Self-supplied internet service with a minimum of 25 Mbps download and 10 Mbps upload speed.

• Preferred: Degree in Marketing, Communications, Business, or a related field.

• Preferred: Experience in healthcare, insurance, financial services, consumer packaged goods, or another regulated industry.

• Preferred: Experience in developing briefs, activation plans, training materials, playbooks, toolkits, or brand guidance resources.

• Preferred: Experience utilizing consumer and market insights for strategic decision-making.

• Preferred: Experience in a highly matrixed organization, agency environment, or client-services setting.

• Preferred: Experience in supporting large-scale brand launches, rebrands, integrated marketing campaigns, or enterprise transformation initiatives.

• Preferred: Experience in applying brand guidelines, reviewing creative work, or supporting brand governance processes.

• Preferred: Experience collaborating with creative agencies or external partners.

• Preferred: Experience facilitating workshops, training sessions, or stakeholder working meetings.

🏝️ Benefits

• Bonus incentive plan based on company and/or individual performance.

• Medical benefits.

• Dental benefits.

• Vision benefits.

• 401(k) retirement savings plan.

• Paid time off.

• Company holidays.

• Personal holidays.

• Paid parental leave.

• Paid caregiver leave.

• Short-term disability.

• Long-term disability.

• Life insurance.

• Work-from-home arrangement.

• Occasional travel to Humana offices for training or meetings.