Senior Brand Intelligence Manager

This is a fully remote position, open to applicants in Pennsylvania.

📋 Description

• Take ownership of the measurement, monitoring, and analysis of brand performance across various markets and audiences.

• Develop research infrastructure, measurement frameworks, and analytical methodologies.

• Design and implement brand health and perception studies, including surveys, tracking analyses, and on-demand research.

• Maintain dashboards and reporting frameworks for Marketing leadership.

• Conduct media and social listening initiatives utilizing specialized platforms.

• Assess Intapp’s market presence, competitor activities, and industry trends.

• Identify strategies for addressing strategic research questions and manage projects from start to finish.

• Integrate primary research, secondary data, and internal data sources into cohesive intelligence and actionable recommendations.

• Collaborate with Creative, Communications, Product Marketing, Campaigns, and Marketing Operations teams.

• Convert complex data into straightforward insights that guide storytelling, strategic planning, and market entry decisions.

⛳️ Requirements

• Over 8 years of experience in market research, brand insights, or audience intelligence.

• In-house experience within B2B technology, enterprise software, or AI sectors.

• A background in or closely related to regulated industries such as legal, financial services, accounting, or consulting is highly desirable.

• Proficiency in applying AI tools throughout the research process, including study design, data analysis, synthesis, and reporting.

• Comprehensive quantitative research skills, encompassing questionnaire design, sampling, data collection, analysis, and reporting.

• Proficiency with Excel or similar tools for data manipulation.

• Experience with advanced statistical methodologies is advantageous.

• Practical experience with media and social listening platforms.

• Ability to develop measurement frameworks and produce actionable insights.

• Strong communication skills that are clear and audience-focused.

• Proven track record of research influencing business decisions.

• Sound methodological research knowledge.

• Comfort in working within a newly established function and creating impact without predefined guidelines.

• An advanced degree in Market Research, Marketing Science, Statistics, or a related quantitative field is a plus.

• Demonstrated quantitative expertise acquired through practical experience.

• Experience in a vertical SaaS company catering to professional services or highly regulated markets.

• Experience in conducting research for thought leadership initiatives.

• Ability to navigate a matrixed organization and influence without direct authority.

🏝️ Benefits

• Opportunities for professional development.

• Reimbursement for training and ongoing education.

• Complimentary lunches provided.

• Fully stocked kitchens available.

• Comprehensive wellness programs offered.

• Flexible time-off policies.

• Family-formation benefits included.

• Paid time off for volunteering.

• Donation matching program available.

• A modern, connected, and flexible work environment.