Senior Brand and Content Marketer

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of Clarify Health’s perspective and the messaging that conveys it to the market.

• Create thought leadership pieces, develop brand narratives, campaign content, and materials to enable sales.

• Manage freelance creative talent.

• Cultivate and maintain Clarify’s market viewpoint through executive-written articles, market insights, and research-supported perspectives.

• Oversee a publishing schedule and its rhythm.

• Generate copy for landing pages, email sequences, nurturing tracks, advertisements, and blog content for campaigns.

• Develop and manage battlecards, case studies, one-pagers, white papers, and pitch narratives.

• Provide direct support to regional vice presidents with prospecting materials.

• Ensure consistency in brand storytelling and messaging across all external assets.

• Manage the social media calendar, publishing, and executive presence on social platforms.

• Handle website copy and collaborate on structure, conversion paths, and SEO briefs.

• Offer creative direction for freelance design, including briefs, quality assurance, and delivery oversight.

• Generate content for media placements and assist with award nominations and recognition submissions.

• Establish and develop marketing content operations and digital channels.

• Report directly to the Head of Marketing while collaborating with the Director of Growth Marketing.

⛳️ Requirements

• Four to six years of experience in B2B content marketing, branding, or communications.

• A portfolio showcasing published work that reflects an executive or organizational voice.

• Three work samples along with a brief note detailing specific contributions to each sample.

• Direct experience in marketing within the healthcare, health technology, or other regulated sectors.

• Proven understanding of buyer behavior and compliance regulations.

• Preferred: Experience in producing long-form healthcare content, such as white papers, research-based reports, or original analyses.

• Preferred: Background in ghostwriting for executives while maintaining a consistent voice.

• Preferred: Experience in sales enablement, particularly in environments where the sales team is responsible for prospecting.

• Preferred: Familiarity with briefing and managing designers.

• Preferred: Working knowledge of marketing automation platforms as a content contributor, rather than as an administrator.

🏝️ Benefits

• Competitive compensation package (base salary + bonus + equity).

• Comprehensive health insurance coverage.

• Traditional 401(k) retirement plan.

• Vision, dental, disability, and life insurance options.

• Flexible Spending Accounts available.

• Generous paid time off (PTO).

• Workplace flexibility.

• Monthly stipend for remote work expenses.

• A remote-friendly environment.

• A collaborative workplace that challenges you and recognizes your contributions.

• Opportunities to learn from and with engaged and enthusiastic colleagues.