Senior B2B Marketing Manager – Crypto Payment Processing

This is a fully remote position, open to applicants in Poland, +5 more countries.

📋 Description

• Create and expand the B2B marketing division from the ground up by adopting a growth-oriented mindset, testing cost-effective hypotheses, measuring ROI, and expanding successful channels.

• Formulate brand positioning, establish Tone of Voice, develop sales materials, and oversee updates and redesigns of the website.

• Construct multi-channel acquisition funnels that encompass performance marketing, SEO, PR, content marketing, and offline event activations.

• Identify, brief, and manage external agencies and freelancers, including designers, copywriters, performance specialists, SEO, and PR teams.

• Organize, implement, and assess the ROI for international B2B industry conferences, including booth arrangements, client invitations, and on-site meeting planning.

• Perform customer research (CustDev), competitor analysis, and market sizing to provide guidance to executive leadership on target geographies, verticals, and value propositions.

• Collaborate directly with the CEO as the sole marketer overseeing execution through external agencies, freelancers, and contractors.

⛳️ Requirements

• Over 6 years of overall marketing experience, with at least 2 years specifically in B2B fintech, payment gateways, or crypto payment processing.

• Proven experience in establishing marketing functions from the ground up, either as an independent marketer or within small teams (2–3 individuals).

• Proven ability to set KPIs, manage budgets, and assess performance for external agencies (SEO, PR, performance marketing).

• Experience in conducting B2B CustDev interviews, competitor assessments, and market segmentation.

• Familiarity with creating sales enablement materials and overseeing participation in international B2B trade shows and conferences.

• Proficiency in English (minimum C1 level) for conducting international customer research and communicating with global merchants.

• Residing outside of Russia and Belarus with unrestricted access to global marketing platforms.

• High levels of autonomy, self-direction, a data-driven approach, and the ability to handle constructive feedback positively.

🏝️ Benefits

• Marketing budget based on performance, allocated after successful test results.

• Direct access to the CEO, complete freedom in execution, and no corporate red tape.

• Clear path for advancement to Head of Marketing as the function develops.

• 100% remote work environment.