Senior B2B Marketing Manager, Crypto Payment Processing

This is a fully remote position, open to applicants in Cyprus, +4 more countries.

📋 Description

• Create and expand the B2B marketing department from the ground up by employing a growth-oriented approach, testing cost-effective hypotheses, measuring ROI, and scaling successful channels.

• Develop brand positioning, establish the Tone of Voice, create sales materials, and supervise website updates and redesigns.

• Construct multi-channel acquisition funnels, incorporating performance marketing, SEO, public relations, content marketing, and offline event activations.

• Select, brief, and manage external agencies and freelancers, including designers, copywriters, performance experts, SEO specialists, and PR teams.

• Plan, implement, and assess ROI for international B2B industry conferences, including booth arrangements, client invitations, and on-site meeting schedules.

• Execute customer research (CustDev), competitor assessments, and market sizing to provide guidance to executive leadership regarding target regions, sectors, and value propositions.

• Collaborate directly with the CEO as a sole marketer, overseeing execution through external agencies, freelancers, and contractors.

⛳️ Requirements

• A minimum of 6 years of overall marketing experience, including at least 2 years specifically in B2B fintech, payment gateways, or cryptocurrency payment processing.

• Proven experience in establishing marketing functions from scratch, either as an independent marketer or within small teams (2–3 members).

• Ability to define KPIs, manage budgets, and assess performance for external agencies (SEO, PR, performance marketing).

• Experience in conducting B2B CustDev interviews, competitor analysis, and market segmentation.

• Experience in creating sales enablement materials and overseeing participation at international B2B trade shows and conferences.

• Proficient in English (minimum C1 level) for conducting international customer research and communicating with global merchants.

• Must reside outside of Russia and Belarus with unrestricted access to global marketing platforms.

• High level of autonomy, self-direction, a data-driven mindset, and the ability to respond positively to constructive feedback.

🏝️ Benefits

• Performance-based marketing budget allocated following verified test outcomes.

• Direct access to the CEO, complete freedom in execution, and absence of corporate bureaucracy.

• Clear pathway to advance into the Head of Marketing role as the function develops.

• 100% remote working opportunity.