Senior Associate, Builder AXP

This is a fully remote position, open to applicants in United States.

📋 Description

• Configure, test, deploy, and iterate tailored journeys and campaigns in Adobe Journey Optimizer, aligning with the Next Best Action strategy and business specifications.

• Collaborate with data analytics teams to develop, enhance, and verify audience segments in Adobe Experience Platform utilizing real-time behavioral signals and profile attributes.

• Partner with lifecycle marketers, data scientists, and channel leaders to activate journey logic and enhance targeting effectiveness.

• Conduct quality assurance across journey and campaign elements, including events, wait steps, personalization rules, and cross-channel triggers.

• Monitor journey performance, address execution issues, and refine logic in collaboration with analytics teams.

• Act as a subject matter expert on the capabilities of Adobe Journey Optimizer and Adobe Experience Platform.

• Support team development initiatives.

• Contribute to platform governance, best practices, and ongoing improvement in journey orchestration.

• Deliver real-time, personalized member journeys and campaigns that boost engagement and satisfaction.

• Ensure the accurate, compliant, and effective implementation of Next Best Action logic across both digital and offline channels.

• Promote operational excellence through proactive configuration, quality assurance, and platform management.

• Advocate for innovation and continuous enhancement in marketing operations and the customer experience.

⛳️ Requirements

• Bachelor's degree in marketing, business, or a related discipline, or 3-5 years of experience in a marketing campaign delivery team.

• Over 3 years of experience in marketing operations, lifecycle marketing, or digital campaign execution.

• At least 2 years of hands-on experience configuring journeys/campaigns using Adobe Journey Optimizer, Adobe Experience Platform, Salesforce Marketing Cloud, or comparable platforms.

• More than 2 years of experience with customer journey logic, event triggers, decision orchestration, and personalization.

• Strong communicator with the ability to collaborate across technical and business teams.

• Comfortable operating in agile pod-based or cross-functional environments.

• Experience building journeys/campaigns in Adobe AJO or SFMC.

• Adobe certifications in AEP/AJO or SFMC certifications.

• Familiarity with Adobe Real-Time CDP, XDM schemas, or event tagging.

• Experience in highly regulated sectors such as healthcare or financial services.

• Exposure to JSON, event payloads, or API-driven personalization.

• Experience with responsive email design and adherence to accessibility standards.

• Understanding of Next Best Action personalization logic frameworks.

• Minimum home internet speed of 25 Mbps download and 10 Mbps upload.

• Ability to work from a designated space without interruptions to protect member PHI/HIPAA information.

🏝️ Benefits

• Bonus incentive plan based on company and/or individual performance.

• Medical, dental, and vision benefits.

• 401(k) retirement savings plan.

• Paid time off.

• Company and personal holidays.

• Paid parental and caregiver leave.

• Short-term and long-term disability coverage.

• Life insurance.

• Remote work arrangement.

• Occasional travel to Humana offices for training or meetings.

• Dedicated home workspace requirements to ensure the protection of member PHI/HIPAA information.